At a Glance
- Tasks: Lead B2B growth strategies and drive demand generation across multiple brands.
- Company: Join Flight Centre Travel Group, a certified Great Place to Work.
- Benefits: Enjoy exclusive discounts, career development, and mental health support.
- Other info: Be part of a diverse team committed to sustainability and community support.
- Why this job: Make a real impact in a dynamic environment with global opportunities.
- Qualifications: 10+ years in B2B marketing and strong leadership skills required.
The predicted salary is between 90000 - 110000 $ per year.
Growth & Demand Generation Manager (B2B) - South Bank, QLD
Pipeline doesn't build itself. As the Manager, Growth & Demand Generation, you'll lead the strategy driving qualified pipeline and revenue across a portfolio of B2B brands.
Working closely with Brand Marketing, Sales and Digital teams, you'll bring together paid media, marketing automation, SEO, CRO and website performance to deliver measurable commercial outcomes.
You'll lead a team of specialists while shaping a scalable demand engine that balances regional execution with global best practice.
Day to day you will...
- Lead demand generation strategy aligned to pipeline and revenue goals.
- Develop scalable growth programs across multiple B2B brands and markets.
- Drive paid media performance across search, social, programmatic and retargeting channels.
- Lead website optimisation and conversion rate optimisation initiatives.
- Build and optimise marketing automation and lead nurture programs.
- Align marketing activity with sales priorities, lead scoring and funnel management.
- Own reporting, attribution, analytics and ROI measurement.
- Partner with SEO and content teams to drive organic demand growth.
- Lead, coach and develop a team of digital marketing specialists.
- Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.
You’ll be perfect if you have...
- 10+ years' experience in B2B demand generation or digital marketing.
- 5+ years' leadership experience within a marketing function.
- Experience in shared services and/or multi‑brand environments preferred.
- Strong expertise in paid media, automation, lead nurturing and analytics.
- Deep understanding of B2B buyer journeys and lifecycle marketing.
- Experience owning marketing‑attributed pipeline and ROI.
- Strong stakeholder management across regions and functions.
- Proven ability to lead and develop high‑performing teams.
- Bachelor's degree, MBA or postgraduate qualification in a relevant field.
- Relevant Google, Meta or Linked In certifications desirable.
What you'll Enjoy
- Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry -Flight Centre Travel Group Australia is proud to be a certified Great Place To Work Australia New Zealand Pty Ltd
- Our
People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno‑religious minority groups and people with disability
- Development: Individualised Learning & Development pathway options
- Access to 'Linked In Learning' for ongoing skills development: over 24,500 courses in over 20 languages
- Exclusive
- Staff
Discounts: Accessible via our employee‑only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
- Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
- Brightness of Future: Career opportunities in a network of brands and businesses across theglobe -we promote from within
- Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
- Mental Health: Support and Employee Assistance Program for staff and family
- Social: Regular awards nights, social team‑building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)
- Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
- Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
- #J-18808-Ljbffr
Growth & Demand Generation Manager – South Bank, QLD in Brisbane employer: Flight Centre Travel Group
At Flight Centre Travel Group, we pride ourselves on being an inclusive employer that fosters a unique team culture, recognised as a Great Place To Work®. Our commitment to employee development is evident through tailored learning pathways and access to extensive resources like LinkedIn Learning. With exclusive staff discounts, travel perks, and a strong focus on mental health and corporate social responsibility, we offer a rewarding environment for Commercial Analysts looking to grow their careers in the dynamic travel industry.
Contact Details:
Flight Centre Travel Group Recruitment Team
