Senior Marketing Manager
Finstro is a fast-growing non-bank lender, providing businesses with cash flow, flexibility and confidence every step of the way. We go beyond rigid product silos and understand speed is only a part of the answer. Since 2012, we've supported the growth aspirations of over 6,000 businesses through over $1.7b of funded transactions.
We're looking for a Senior Marketing Manager to own and execute Finstro's customer engagement and marketing automation strategy, with a clear focus on loan book growth. This role requires someone with experience in non-bank lending, data, content and marketing technology.
Key Responsibilities Customer Engagement Strategy
- Develop and implement an omni‐channel customer engagement strategy aligned with utilisation and loan book growth targets
- Identify opportunities across the customer lifecycle to increase activation, utilisation and retention
Marketing Automation
- Design, build and optimise automated customer and broker journeys across onboarding, engagement, upsell and loyalty
- Continuously refine journeys based on performance data and behavioural insights
- Contribute to setting up Salesforce Marketing Cloud to align with broader business requirements
- Plan and execute targeted campaigns to drive loan book growth
- Segment audiences and personalise messaging to maximise relevance and engagement rates
Communications & Content
- Own all customer marketing and operational email communications, from strategy and planning through to execution and optimisation
- Own the creation of customer enablement content to educate customers on facility usage
- Ensure all customer facing content is consistent, on‐brand and aligned to the customer journey
Requirements
- Experience in non-bank business lending
- 6+ years experience in lifecycle marketing, CRM, automation or customer engagement roles
- Proven experience in building experiences and running campaigns that drive revenue and behavioural change
- Strong strategic mindset with hands‐on execution capability
- Experience with Salesforce and Salesforce Marketing Cloud
- Highly data‐driven with strong analytical and optimisation skills
- Excellent written communication with the ability to translate financial concepts into clear, customer‐centric messaging
Candidates applying in Sydney must be in and have full working rights to work in Australia.
Seniority Level
Mid‐Senior level
Employment Type
Full‐time
Job Function
Marketing
Senior Marketing Manager employer: Finstro
Finstro is an exceptional employer for Senior Software Engineers, offering a dynamic and innovative work environment in the heart of Sydney. With a strong focus on employee growth, you will have the opportunity to take ownership of significant projects while collaborating closely with a supportive team. The company fosters a collaborative culture and provides competitive compensation, making it an attractive place for those looking to advance their careers in the fast-paced FinTech sector.
