NSW Sales Manager – FMCG Meat Manufacturing in Sydney

NSW Sales Manager – FMCG Meat Manufacturing

Fettayleh Foods is an Australian food manufacturer specialising in premium smallgoods and meat products. As an internationally recognised and award-winning business, we are continuing to expand our market presence and are looking for an experienced NSW Sales Manager to play a key role in our next stage of growth.

Reporting to the Head of Brand & Growth, this is an exciting opportunity for a driven, hands-on sales professional to grow our distribution and sales across Sydney and greater NSW.

With a primary focus on the independent supermarket channel, including IGA, FoodWorks and other independent grocery retailers, you will be responsible for winning new business, securing new product ranging and strengthening relationships with existing customers. The role will also support foodservice and major account customers as directed by the business.

This is a field-based role suited to someone who enjoys being out in the market, building relationships and turning opportunities into results.

Key Responsibilities

• Manage a structured territory call cycle, building strong relationships with store owners, managers and deli and meat department teams.

• Drive sales growth and expand distribution of Fettayleh Foods' smallgoods and meat range across independent supermarkets.

• Identify, develop and secure new business opportunities, opening new accounts and winning additional product ranging.

• Strengthen relationships with banner groups and distributors to unlock new ranging, promotional and distribution opportunities.

• Manage and grow existing customer accounts, ensuring strong customer engagement and sales performance.

• Drive in-store execution, including product positioning, shelf presentation, ticketing and point-of-sale.

• Coordinate and deliver in-store tastings, demonstrations and promotional activations in collaboration with the marketing team.

• Negotiate and implement promotional programs to increase product awareness and rate of sale.

• Service foodservice and major account customers as required.

• Monitor territory performance, maintain accurate CRM records and provide regular sales reporting.

• Monitor competitor activity, market trends and pricing opportunities.

• Work collaboratively with customer service, despatch and internal teams to ensure excellent customer service.

• Represent Fettayleh Foods at trade events, industry shows and customer functions as required.

About You

You are a motivated and commercially minded sales professional who knows how to build relationships, identify opportunities and deliver results. You are comfortable working autonomously, managing a territory and getting out in front of customers.

Ideally, you will bring:

• Previous experience in FMCG field sales, preferably within the food industry.

• Experience in smallgoods, deli, meat or fresh food categories will be highly regarded.

• A sound understanding of the independent supermarket channel, including IGA, Metcash, FoodWorks and distributor networks.

• A proven ability to develop customer relationships, negotiate effectively and win new business.

• Strong sales, presentation and negotiation skills.

• Excellent territory management, planning and organisational skills.

• The ability to work independently while contributing to a broader sales team.

• Confidence using CRM systems, Excel and basic sales reporting tools.

• A current driver's licence.

• Knowledge of food safety and handling requirements will be advantageous.

Fettayleh Foods is an equal opportunity employer. We celebrate diversity and welcome applicants from all backgrounds, experiences and perspectives.

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