Sales Representative

Fettayleh Foods is a proudly Australian-owned manufacturer of premium halal smallgoods and meat products, supplying independent supermarkets, foodservice customers and major retailers across Australia. Fettayleh Foods was proudly awarded the 2026 Australian Small Business Champion Award in the Food Manufacturing category. As our business continues to expand, we're investing in our people, our brands and our national distribution network.

We're now looking for an experienced Sales Representative to develop new business, grow existing accounts and increase our presence throughout Melbourne and regional Victoria. If you're passionate about FMCG sales, enjoy being on the road and thrive on building long-term customer relationships, we'd love to hear from you.

About the Role

Reporting to the Head of Brand & Growth, you'll be responsible for growing distribution and sales of Fettayleh Foods' premium Australian smallgoods and meat range across Melbourne and Victoria. Your primary focus will be the independent supermarket channel—including IGA, FoodWorks, Ritchies and other premium independent grocers—while also servicing foodservice and selected major account customers as directed. This is a field-based territory management role where you'll identify new business opportunities, secure product ranging, execute promotional activity and ensure our products are represented to the highest standard in-store.

Key Responsibilities

• Manage a structured territory call cycle across Melbourne and regional Victoria.
• Develop new business by identifying and opening new independent supermarket accounts.
• Grow sales and distribution within existing customers by securing additional product ranging.
• Service and grow foodservice and selected major account customers.
• Build strong relationships with store owners, store managers, deli managers and key decision-makers.
• Deliver outstanding in-store merchandising, point-of-sale execution and promotional compliance.
• Coordinate and conduct in-store tastings, demonstrations and promotional activations.
• Work closely with banner groups and distributor partners to maximise ranging opportunities.
• Monitor competitor activity, pricing and market trends and provide regular market feedback.
• Maintain accurate customer records, call reporting and sales activity through CRM systems.
• Work collaboratively with Customer Service and Operations to ensure excellent customer outcomes.
• Represent Fettayleh Foods at trade shows, industry events and customer functions.

About You

You'll be a motivated and results-driven sales professional who enjoys building relationships and growing a territory. You'll ideally bring:

• Previous FMCG field sales experience, preferably within the food industry.
• Experience selling into independent supermarkets.
• Knowledge of the Victorian grocery market, including IGA, FoodWorks, Ritchies and distributor networks.
• Exposure to foodservice or major account customers will be highly regarded.
• A proven ability to generate new business and grow existing accounts.
• Excellent communication, negotiation and relationship-building skills.
• Strong organisational and territory management skills.
• Experience using CRM systems and Microsoft Office.
• A current Australian driver's licence.
• Experience within the smallgoods, meat, deli or chilled food categories is highly desirable.

All applications will be reviewed and shortlisted candidates will be contacted for interview. Fettayleh Foods is an equal opportunity employer. We celebrate diversity and welcome applicants from all backgrounds, experiences and perspectives.