Day to day you will...
- Own the global strategy for search and AI visibility across FCM Travel and Corporate Traveller.
- Lead visibility across Google AI Overviews, ChatGPT, Copilot, Gemini, Perplexity, and traditional search.
- Develop distinct strategies for SME and enterprise audiences across both brands.
- Own technical SEO standards including architecture, schema, crawlability, indexation, and Core Web Vitals.
- Partner with content, web, engineering, and growth teams to improve discoverability and performance.
- Build and manage visibility reporting, including share of voice, citations, traffic, conversion, and commercial impact.
- Design the operating model, team structure, budget requirements, and roadmap for the function.
- Act as the global centre of excellence for search and AI visibility across markets and brands.
- Lead and develop the Global SEO Manager while influencing senior stakeholders globally.
- Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.
You'll be the perfect fit if you have...
- 4+ years leading an SEO, search, or organic growth team.
- Experience building or scaling AI visibility, AEO, GEO, AIO, or search visibility programs from scratch.
- Deep technical SEO expertise across architecture, schema, crawlability, indexation, and Core Web Vitals.
- Experience working with SEO and AI visibility platforms including Ahrefs, Screaming Frog, Google Search Console, and citation tracking tools.
- Strong commercial acumen with experience reporting pipeline, revenue, and ROI outcomes to senior leaders.
- Experience designing operating models, capability frameworks, and team structures.
- Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, or a related field.
What you'll Enjoy:
Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd
Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
Development: Individualised Learning & Development pathway options
Access to 'LinkedIn Learning' for ongoing skills development: over , courses in over languages
Exclusive Staff Discounts: Accessible via our employee-only portal with + of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
Mental Health: Support and Employee Assistance Program for staff and family
Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 6)
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Head Of Search & Ai Visibility - South Bank, Qld in Brisbane employer: FCM Travel
Flight Centre Travel Group is an exceptional employer located in Melbourne, VIC, offering a vibrant and inclusive work culture that prioritises employee well-being and development. With a strong focus on career growth through the Brightness of Future program, employees benefit from extensive training, competitive incentives, and exclusive travel discounts, all while being part of a team that values collaboration and support. Join us to be part of a company that not only drives business success but also champions social responsibility and sustainability.
