fatsecret is looking for aContent Marketing Manager with a backgroundin nutrition or dietetics to join our Marketing team on a 9-month parental leave contract, with view to permanent.
This role is ideal for a nutrition professional who enjoys creating evidence-based nutrition and weight loss content and is looking to apply their nutrition expertise in a digital health environment. You'll work across content strategy and lifecycle marketing to educate and support millions of people around the world on their weight loss journey.
Key ResponsibilitiesContent Planning & Production
- Research and write evidence-based nutrition and weight loss articles, guides and educational content.
- Plan and manage a content calendar across our website, weekly newsletter, Premium Learning Center and in-app channels.
- Review and edit content produced by other writers to ensure it is accurate, engaging and consistent with our brand voice.
- Coordinate the translation, production and publishing of content across 24 languages.
- Collaborate with the Performance Marketing Manager to plan content that supports organic growth.
- Brief designers on the visual assets required to support content and campaigns.
- Publish and maintain content across our websites, CMS and in-app marketing channels.
Lifecycle Marketing & Customer Communications
- Plan and build automated user journeys that support onboarding, engagement and retention.
- Create web, email and in-app communications that educate users and encourage long-term engagement with the app.
- Build and manage audience segmentation, campaign logic and personalised content within our marketing automation platform.
- Monitor campaign performance and identify opportunities to improve engagement and user experience.
About YouSkills & Experience RequiredEssential
- Bachelor's degree in Nutrition or Dietetics.
- 2+ years experience working in nutrition, content or marketing.
- Excellent written communication skills with the ability to translate complex nutrition concepts into engaging, easy-to-understand content.
- Strong organisational skills with the ability to manage multiple projects and deadlines.
- Excellent attention to detail and commitment to producing high-quality work.
- Ability to work independently while collaborating effectively with cross-functional teams.
Highly Desirable
- Experience developing lifecycle marketing campaigns or automated customer journeys.
Why Join fatsecret?
- Hybrid work environment with two days in our Caulfield North office and three days working from home.
- Annual professional development allowance to support your ongoing learning and career growth.
- Work as part of a small, collaborative team where your ideas and contributions have a real impact.
- Active social committee that runs regular fun online and in-person events during the year for our team.
- Access to the Premium fatsecret membership.
