At a Glance
- Tasks: Create engaging content for TikTok and Instagram to boost Edikted's presence in Australia.
- Company: Join Edikted, a fast-growing global fashion brand loved by Gen Z.
- Benefits: Be part of a vibrant team with opportunities for creativity and growth.
- Other info: Fast-paced environment with a focus on innovation and local culture.
- Why this job: Shape the future of a trendy brand while connecting with a passionate community.
- Qualifications: 3+ years in social media for fashion brands and a flair for trends.
The predicted salary is between 63000 - 77000 $ per year.
Help bring Edikted, a fast-growing global Gen Z fashion brand, to the Australian market. Working with Edikted’s main social accounts, with over one million followers across platforms, you will develop local content and social strategies that turn an established international following into Australian brand awareness, community growth and customer demand. This is a hands-on role for a fashion enthusiast who lives and breathes social media. You will run Australian TikTok activity and shape local content for Edikted’s global Instagram, combining the brand’s international presence with Australian trends, creators and culture. From filming try-ons to launching campaigns, your work will help make Edikted a brand Australian customers know, follow and shop.
Key responsibilities
- Own Edikted’s Australian TikTok account, managing content planning, creation, daily posting and growth.
- Develop Australian posts, Reels and Stories for Edikted’s global Instagram, working closely with the US social team.
- Create local social strategies that build awareness and demand for Edikted in the Australian market.
- Spot trending sounds, formats and cultural moments, turning them into timely, relevant fashion content.
- Film and edit content yourself, including try-ons, styling, behind-the-scenes footage and creator-style videos.
- Coordinate local shoots with creators and the team, delivering content around weekly product drops and campaigns.
- Manage comments and DMs, build relationships with followers and respond quickly to community feedback.
- Test content formats and use performance insights to improve reach, engagement, follower growth and website traffic.
- Share successful organic content with the ecommerce team to support paid campaigns.
- Use AI and editing tools to speed up content production and adapt global assets for local audiences.
- Track competitors, trends and community sentiment, sharing insights with marketing and ecommerce teams.
About you
- At least three years’ experience managing social media for a fashion, beauty or lifestyle brand.
- A true fashion enthusiast with a strong eye for trends, styling and what connects with a Gen Z audience.
- Confident creating content yourself, from filming and editing to writing captions that capture the brand’s voice.
- Strong knowledge of TikTok and Instagram, including platform trends, formats and community behaviour.
- Hands-on experience with CapCut or similar editing tools, plus an interest in using AI to work more efficiently.
- A natural community builder with excellent written communication and sound judgement.
- Comfortable using data to understand what works and turn insights into better content.
- Experience working within global brand guidelines while bringing a fresh local perspective.
- Fast, organised and proactive, with the ability to manage a busy content calendar and deliver consistently.
Social Media Manager in Sydney employer: Fashionata
Edikted is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about fashion and marketing. With a focus on employee growth, you will have the opportunity to lead impactful campaigns and build a talented marketing team in vibrant locations like Sydney and Brisbane. The company values creativity and collaboration, offering a unique chance to shape the brand's presence in Australia while enjoying the benefits of working within a fast-paced, global environment.
