The Company is seeking a Head of CRM and Digital Channels to play a pivotal role in the evolution of its digital capability and customer engagement. The successful candidate will be responsible for leading the strategy, optimization, and growth of the company's owned digital ecosystem, with a strong focus on commercial outcomes. This includes defining and executing digital channels and CRM strategy, optimizing customer journeys, and identifying opportunities to increase digital revenue and customer lifetime value.
The role also involves owning the customer data strategy, developing lifecycle marketing programs, and driving the performance of the loyalty program. The Head of CRM and Digital Channels will be a key leader in the organization, championing a culture of experimentation, optimization, and data-driven decision-making, and will work closely with cross-functional teams to execute strategic initiatives. Applicants for the Head of CRM and Digital Channels position at the company should have significant experience in leading CRM, digital channels, loyalty, or customer growth functions, with a proven track record of driving revenue, conversion, and customer retention.
Deep expertise in customer lifecycle marketing, segmentation, personalization, and CRM strategy is essential, as is experience in managing digital products and customer-facing platforms. The role requires exceptional analytical skills and the ability to translate data into actionable growth strategies. Leadership experience, particularly in retail, hospitality, QSR, or other high-volume consumer-facing environments, is highly regarded.
The ideal candidate will be a strategic thinker, a strong leader, and a champion of customer-centric digital transformation.
Functions:
- Marketing
One of Australia's leading fresh food and QSR retailers.
Head of CRM & Digital Channels employer: ExecThread
The Company is an exceptional employer, dedicated to fostering a safe and inclusive workplace culture that prioritises employee wellbeing and continuous improvement. With a strong community focus, employees are encouraged to grow through leadership opportunities and collaboration with executive leaders, ensuring a meaningful impact on workplace health and safety. Located in a supportive environment, the Company offers a unique chance to lead initiatives that shape a proactive safety culture while enjoying a fulfilling career.
