At a Glance
- Tasks: Lead marketing strategies and manage digital campaigns for a personal injury law firm.
- Company: Established personal injury law firm with a strong reputation.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Opportunity to work closely with senior stakeholders and enhance your career.
- Why this job: Make a real impact in a growing firm while developing your marketing skills.
- Qualifications: Experience in marketing management, digital strategies, and team leadership.
The predicted salary is between 63000 - 77000 $ per year.
Job Description
An established and well-regarded personal injury law firm is seeking an experienced Marketing Manager to lead its marketing function and support the continued growth of the practice.
This is a broad role suited to a commercially minded marketing professional who enjoys balancing strategy with hands-on delivery.
You will oversee the firm's marketing activities while leading a small client intake team and working closely with senior stakeholders.
- Develop and implement the firm's marketing and business development strategy
- Manage digital marketing campaigns, website content, SEO, social media and online presence
- Strengthen the firm's brand, communications and market positioning
- Lead CRM strategy, database management and client engagement initiatives
- Analyse campaign performance, enquiry sources and client conversion data
- Identify referral, partnership and business development opportunities
- Coordinate events, sponsorships and community engagement activities
- Prepare tenders, submissions, presentations and marketing materials
- Manage relationships with external agencies and service providers
- Lead and support a small client intake team
- Monitor the marketing budget and report on performance and return on investment
- About the Candidate
The successful candidate will ideally have
- Previous experience in a Marketing Manager or senior marketing role
- Strong digital marketing, brand, communications and CRM experience
- A demonstrated ability to develop strategy and deliver initiatives from beginning to end
- Experience leading or mentoring a small team
- Strong stakeholder management, writing and communication skills
- A commercial and data-driven approach to marketing
- Excellent organisational skills and the ability to manage competing priorities
- Experience within a law firm or professional services environment, although candidates from other relevant sectors are encouraged to apply
- Personal injury experience would be advantageous but is not essential
- Familiarity with platforms such as ********** and legal systems including Actionstep or i Manage would be highly regarded
Work Environment
The salary package will be commensurate with the successful candidate's experience.
Marketing Manager | Law Firm employer: Everi Pty
QT Melbourne is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about delivering unique event experiences. With a focus on employee growth and development, team members are encouraged to thrive in a fast-paced environment while enjoying the benefits of working in a vibrant theatre district. Join us to be part of a collaborative team that values creativity and excellence in every event we host.
