Content Marketing Manager in Brisbane

At aXcelerate, we're looking for a Content Marketing Manager to own and lead our content strategy across the entire customer lifecycle. This is far more than a content creation role - it's an opportunity to shape our brand, drive demand, educate customers, and create engaging experiences that fuel business growth.

You'll build and manage our full-funnel content engine, creating campaigns and resources that attract new customers, nurture prospects, support product adoption, and strengthen customer loyalty. Working closely with our Product Marketing Manager and collaborating across Product, Sales, Customer Success, and Leadership, you'll transform technical expertise into compelling, customer-focused content that delivers measurable commercial outcomes.

If you're a commercially minded marketer who thrives on combining creativity with strategy, loves using data to optimise performance, and wants to make a genuine impact in a fast-growing SaaS business, this is the role for you.

What You'll Do

• Own our end-to-end content strategy, aligned to business growth and the full customer journey.
• Manage our integrated editorial calendar, build a scalable content engine spanning awareness, demand generation and retention.
• Drive SEO/AEO-led strategies that improve organic visibility and inbound leads.
• Create content from customer testimonials and case studies to thought leadership, landing pages and social content.
• Repurpose subject-matter expertise into content our customers want to read across blogs, email, webinars, video and sales assets.
• Partner closely with our Product Marketing Manager, Sales team, Videographer and Partnerships & Events Manager to support campaigns, lead generation and event promotion.
• Manage content in HubSpot CMS and establish AI-assisted workflows that boost speed without compromising editorial quality.
• Track KPIs like engagement, content-generated leads and pipeline influence to keep optimising what works.

About the Employer

aXcelerate is a leading Australian SaaS company transforming the way organisations develop skills, manage learning, and build workforce capability. Our integrated platform combines a powerful Student Management System (SMS), Learning Management System (LMS), and Skills, our workforce competency management solution, to help training providers, enterprises, and government organisations simplify compliance, streamline operations, and develop confident, capable workforces.

Trusted by over 1,300 organisations and powering more than 2.8 million learners, we're redefining how learning and workforce capability are managed across Australia as we expand our impact internationally. Recognised as a Great Place to Work for three consecutive years, we're proud of a culture that empowers our people to innovate, collaborate, and grow.

If you're passionate about creating content that drives engagement, builds brand authority, and supports business growth, we'd love to have you help shape the next chapter of the aXcelerate story.

aXcelerate acknowledges the Traditional Owners of the land where we work, live and learn and we pay our respects to Elders past, present and emerging. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land. We are committed to fostering learning and development in the communities that we serve.

About the Candidate

We're after someone with a proven track record owning content strategy and editorial calendars in a B2B or SaaS environment, strong writing and storytelling craft with a portfolio to show for it, solid SEO experience (AEO know-how a bonus), and the ability to juggle multiple projects independently under deadline pressure.

Hands-on experience with HubSpot, Figma, Google Suite and Adobe Suite and experience with enterprise content is a plus. A background in EdTech or SaaS, and experience scaling a high-performing marketing function, will set you apart.

We're looking for individuals who resonate with our values - H.E.A.R.T.: Honesty, Empathy, Acceptance, Respect, and Trust, whilst also bringing a unique perspective to their work.

Work Environment

• A central location, close to public transport, cafes and shops, with free on-site parking available.
• A vibrant, supportive and team-oriented culture, with regular team activities and social events.
• Opportunities for flexible and hybrid working.
• A focus on professional development and learning, with access to our LMS, external and internal training opportunities and your own personal annual PD budget.
• Access for you and your family to an Employee Assistance Program and resources.
• Cash back offers and discounts on popular brands through our Employment Hero app.
• Discounted gym membership and Pilates Class offers to support your health and wellbeing.
• Opportunities for career development with well defined career pathways across the business.
• Proud members of Women in Technology with access to networking events, professional development opportunities and resources.