At a Glance
- Tasks: Lead and implement innovative marketing strategies while managing a dynamic team.
- Company: Join Crop Smart, a trusted Australian agricultural business supporting farmers.
- Benefits: Flexible working arrangements, competitive salary, and the chance to make a real impact.
- Other info: Opportunity to mentor a junior team member and engage with rural communities.
- Why this job: Enjoy variety in your role and work directly with the CEO on exciting projects.
- Qualifications: 5+ years in marketing, strong digital skills, and a passion for creativity.
The predicted salary is between 56700 - 69300 $ per year.
Are you a hands-on Marketing Manager who loves variety, thrives on creativity and knows how to turn marketing strategy into real business results?
About Crop Smart
Crop Smart is an established Australian agricultural business dedicated to providing farmers with quality crop protection products, competitive pricing and trusted service. With strong connections across rural communities, Crop Smart prides itself on building lasting relationships, supporting Australian farmers and continually finding better ways to do business.
About the Role
This is a broad role combining strategic leadership with hands-on delivery. You'll be responsible for leading the overall marketing strategy, direction and activities across the organisation. Working closely with internal teams and external partners you will drive marketing initiatives that strengthen the brand, engage customers and support business growth, as well as managing/mentoring a junior marketing team member. This is a 12-month fixed term contract, reporting directly to the CEO.
Your key responsibilities will include:
- Develop, lead and implement marketing strategies, policies and initiatives across the organisation.
- Manage all aspects of marketing, including digital, online, social media, print, merchandise, branding and promotional activities.
- Plan and deliver engaging marketing campaigns, customer communications and content.
- Oversee website content, digital platforms and online marketing performance.
- Coordinate customer events, regional field days, presentations and promotional activities.
- Manage sponsorships, community partnerships and the Communities Matter initiative.
- Oversee marketing collateral, signage, promotional merchandise and branded materials.
- Lead, support and mentor a junior marketing team member.
- Manage external marketing agencies, designers, suppliers and other stakeholders.
- Monitor campaign performance, market trends and customer insights to identify growth opportunities.
- Manage marketing budgets, reporting and campaign effectiveness.
- Drive continuous improvement and ensure consistent branding and messaging across the business.
About You
You'll be an experienced, versatile marketer who enjoys being involved in all areas of marketing. You're equally comfortable developing strategy, creating engaging campaigns, coordinating events and getting involved in the finer details. Bringing creativity, commercial awareness, strong relationship-building skills and a proactive, hands-on approach.
You will have:
- A degree in Marketing or a closely related discipline.
- At least 5 years' experience in a similar broad marketing role.
- Demonstrated experience developing and implementing marketing strategies and policies.
- Strong experience across digital marketing, social media, content creation, campaigns and traditional marketing.
- Strong organisational skills and the ability to manage multiple priorities.
- Confidence managing internal and external stakeholders.
- A commercial mindset with the ability to measure marketing performance and outcomes.
- A proactive, adaptable approach and willingness to roll up your sleeves.
- Experience/knowledge of agriculture, farming, agribusiness or regional industries is advantageous.
- Knowledge of the agricultural market and how to effectively engage regional customers is ideal.
Why Join Crop Smart?
- Own the marketing function: Lead marketing strategy and activities across the organisation.
- Enjoy genuine variety: From digital campaigns and branding to merchandise, sponsorships and regional events, no two days will be the same!
- Lead and influence: Work directly with the CEO and manage a Marketing Assistant.
- Flexible working arrangements: Ideally on site initially, then as your understanding of the role grows you can work from home or hybrid.
- Make an impact: Join an established Australian business supporting farmers and regional communities.
If you're a creative, commercially focused Marketing Manager who enjoys variety, takes ownership and understands the importance of building genuine connections with customers, we'd love to hear from you!
Applicants are required to currently be in Australia with full permanent working rights to be considered.
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