Marketing Manager in Sydney

• Epiphany Training + Consulting – Rydalmere NSW
• Job Purpose

The Marketing Manager owns the delivery of Retro Traffic’s marketing strategy and annual plan.

You will manage the agency partners and suppliers who execute it, keep campaigns, content and collateral on schedule and on brand, and report on performance to the leadership team.

This is a hands‑on role, suited to someone ready for their first marketing management role.

Key Responsibilities

• Translate the approved strategy into a working marketing calendar and keep it current.
• Track progress against plan, flag risks early and propose solutions within the approved scope.
• Keep the strategy, Media Bible and brand assets as the single reference point for all marketing work.
• Act as the primary contact for Retro Traffic’s agency partners and suppliers.
• Write briefs, agree scopes, timelines and deliverables, and sign off work within delegated authority.
• Run regular work-in-progress meetings and supply agencies with the access, information and approvals they need.
• Oversee paid campaigns across Google Ads, Meta and Linked In, and QA keywords, ad copy, EDMs and landing pages before launch.
• Own the website after launch, including content updates and the post‑launch improvements list.
• Approve and schedule organic social content across Facebook, Instagram and Linked In.
• Coordinate a steady supply of real content from crews, projects and sites, and manage the digital asset library.
• Lead internal communications across a decentralised workforce in NSW and Queensland.
• Support recruitment and employer brand campaigns, and coordinate internal collateral such as induction materials and company updates.
• Support proposals, tenders and capability submissions with approved content and design.
• Maintain the tender and capability content library, including the capability statement, corporate brochure and fleet guide.
• Gather case studies, project results and testimonials from operations.
• Coordinate industry events, sponsorships, collateral and merchandise inventory.

Qualifications and Competencies

• Bachelor’s degree in Marketing, Communications, Business or a related field preferred.
• 3 to 5+ years’ marketing experience, including time at Coordinator, Senior Coordinator or Executive level with ownership of delivery.
• Experience managing agencies or external suppliers (agency-side experience is a plus).
• B2B experience preferred, ideally in construction, infrastructure, industrial or field services.
• Working knowledge of SEO, SEM/PPC, paid social and EDM, enough to brief, QA and challenge agency work.
• Familiar with Word Press, CRM platforms (e. g. Monday. com) and Google Analytics.
• Clear verbal and written communication, with a strong eye for detail and brand consistency.
• Current driver’s licence and willingness to travel to sites and interstate.
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