Category Manager – Beverages in Sydney

Let’s go to the pub! Chances are, it’s one of ours. The cornerstone of over 350 Australian communities, ALH owns and operates more pubs than anyone. In every community, the pub is where stories are made and retold. A place to escape, and feel at home. With passion on tap, our team adds to every pub’s story. A great local is made up of great people. And together, both sides of the bar create something special.

Passion on tap, you can feel the energy. Join our ALH Hotels Merchandise team leading category strategy & growth for the Beverages category. Be based in either Melbourne or Sydney in this hybrid role.

In this high-impact commercial role, you will lead the development and execution of the 6-18 month category strategy, leveraging data and insights to drive continuous improvement, growth, sales, and profitability across our on-premise beverage offer. Coordinating closely with the Category Manager - Range, you will lead promotional reviews, trading terms, and pricing negotiations, while unlocking supplier partnerships and driving activations for key on-premise occasions. You will also inspire and empower your team, building strong talent pipelines and cultivating a guest-centric culture.

Here’s a snapshot of the responsibilities:

• Lead the creation and execution of the 6-18 month category strategy for the ALH Value proposition, communicating business goals to ensure team and supplier alignment.
• Own and drive category sales, margins, and profitability against budget, maintaining rigorous financial tracking across daily and weekly reporting cadences.
• Drive category performance through best-practice strategic promotions, building accurate forecasts, managing post-promotional reviews, and communicating plans effectively across teams.
• Lead ALH Beverage trading terms and pricing negotiations (including CPI and competitor analysis reviews) with internal and external stakeholders.
• Cultivate strategic supplier partnerships and lead the supply captains program to secure exclusive opportunities, drive cost-out initiatives, and unlock resources to activate on-premise occasions such as sports, holidays, and major events.
• Lead, mentor, and inspire direct reports (ACM Trade), providing regular feedback, development plans, and robust succession strategies while fostering a collaborative, guest-centric team culture.

Qualifications:

You bring 5+ years of experience in category management, promotions, and/or product marketing in a fast-paced, dynamic commercial environment. Bachelor's degree in Business, Marketing, or a related field. Exceptional commercial acumen with a strong understanding of on-premise market fundamentals, proven P&L management, and strong negotiation and relationship-building skills. Demonstrated experience in data analysis, market research, and translating complex consumer and sales data into actionable commercial strategies. Proven ability to lead, develop, and inspire high-performing teams, fostering a culture of empowerment, accountability, and continuous improvement. Proficiency in spreadsheets, slide presentations, and relevant analytical software tools. Experience in hospitality or on-premise businesses, working within matrixed or agile organisations, familiarity with category management software tools, and knowledge of supply chain principles.

The benefits are good too!

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands.
• Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W.
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing.
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career.

This is just the start, so dream big!

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We’re big, but part of something much bigger. ALH is in good company, sitting alongside the likes of Dan Murphy’s, BWS, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about having a good time - creating a safe, inclusive and fun place to rock up to. We’re all about creating a more sociable future, together - for our customers and each other.