Local Area Marketing Specialist in Melbourne

Calling all experience creators! Let’s go to the pub! Chances are, it’s one of ours. The cornerstone of over 350 Australian communities, ALH owns and operates more pubs than anyone. In every community, the pub is where stories are made and retold. A place to escape, and feel at home. With passion on tap, our team adds to every pub’s story. A great local is made up of great people. And together, both sides of the bar create something special.

This is just the start, so dream big. A fast paced, dynamic role - deliver execution & production of local marketing campaigns. Hybrid role, based in Richmond, Melbourne.

As the Local Area Marketing Specialist - Campaigns, reporting directly to the Local Area Marketing Manager - Campaigns, you will deliver the execution and production of venue-specific marketing activity across our pub network. Receiving briefs directly from Local Area Marketing Partners, you will utilise the Growth Playbook, creative systems, and workflow tools to turn local venue plans into actionable, high-impact campaigns. From planned promotional calendars to rapid-turnaround reactive trade initiatives and local activations, you will deliver with pace and precision to grow guest visitation across our venues within this fast paced, dynamic role.

Here’s a snapshot of the responsibilities:

• Review venue marketing briefs from Local Area Marketing Partners and execute complete campaigns tailored to local nuances.
• Secure key creative artwork and align messaging across critical channels, managing scheduled timelines.
• Execute campaign collateral across print POS, local paid media, and venue touchpoints using Growth Toolkit frameworks.
• Supply the Owned Media and Community team with accurate campaign key art, offer details, and specifications for execution across owned digital channels.
• Execute local event activations and venue promotions, ensuring offer mechanics, dates, and pricing are accurate across every touchpoint.
• Deliver all campaign requirements strictly within prescribed venue budgets, maintain spend tracking, and ensure full compliance with ABAC, RSA, RSG, and gaming regulations.

Now let’s talk about you:

• You bring 2–4 years of experience working in a dedicated marketing environment, with multi-site experience highly desired.
• Proven ability to project manage marketing campaigns end-to-end, balancing planned rollouts with rapid reactive trade initiatives.
• Strong proofreading skills with meticulous attention to detail regarding pricing, offer mechanics, and creative collateral.
• Strong understanding of optimisation techniques and using data to inform plans and drive continuous improvement.
• Strong stakeholder management skills with the ability to build positive and productive relationships with Local Area Marketing Partners and cross-functional teams.
• A tertiary qualification in marketing (or equivalent experience) and prior experience in the hospitality industry are highly regarded.

The benefits are good too!

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands.
• Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W.
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing.
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply. We are together creators. We’re big, but part of something much bigger. ALH is in good company, sitting alongside the likes of Dan Murphy’s, BWS, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about having a good time - creating a safe, inclusive and fun place to rock up to. We’re all about creating a more sociable future, together - for our customers and each other.