Content Specialist

Best-ever Work Situation

BWS stands for Beer, Wine, Spirits but it could easily be Best-ever Work Situation.

With over 1,400 stores and 10,000+ team members we're the biggest local bottle shop in Australia.

We're on a mission to make every day fun for everyone.

We welcome people in.

That includes you.

The true you, that feeds off the energy, dreams big, and makes a difference.

BWS, the place where good times start, especially for careers.

• Bring your passion and feel the energy
• Sydney-based, Barangaroo office, hybrid role
• Join the high performing BWS marketing team

If your camera roll is full of draft Tik Toks and you actually know how to turn internet culture into brand impact, this role is for you.

The BWS Marketing team is looking for a sharp Content Specialist to own our social channels and help bring our content strategy to life.

You'll manage agency partnerships, drive influencer relationships, and act as our eyes and ears for all things pop culture.

You'll lead shoots for social content and work with the wider BWS team to pitch creative ideas.

But you're not just briefing the pros, you're in the mix yourself.

Whether you're capturing fast-turnaround BTS content at a Cool Room event, editing on Cap Cut, or testing out the latest native platform tools, you know how to make lo-fi content look high-tier.

It's not just Tik Tok tracks and memes, though.

You'll also dive into data, trends, and audience insights to report on performance and help elevate the BWS brand across our entire digital ecosystem.

You'll be key in maintaining a consistent voice across digital platforms, optimising content, managing projects end-to-end, and using your insights to keep our socials fresh and engaging.

Sound good? Read on.

Here is a taster of what you can expect in this role

• Social Ownership: Lead the day-to-day execution of the BWS social media strategy across Instagram, Tik Tok, You Tube, and emerging platforms.
• Content & Campaign Planning: Manage publishing calendars, ensuring content is timely, engaging, and aligned with campaigns and cultural moments.
• Brand Translation: Translate overarching brand campaigns into social-first executions that drive participation and cultural relevance.
• Tone & Consistency: Maintain BWS's distinct social tone of voice and ensure creative consistency across all platforms.
• Activation Delivery: Own the production and delivery of campaign comms assets for key initiatives like Cool Room, Nice Drops, and BWYASSS.
• Agency

Collaboration: Brief and coordinate with creative agencies (Present Company, BMF, S&E) on the development of EDMs, retail media screens, homepage banners, e-comm assets, and POS comms.

• Project Management: Manage timelines and approvals to ensure assets land on time, in line with brand guidelines and campaign strategy.
• Agile
• Content

Creation: Complement agency production by capturing and editing original, \"social-first\" content (Reels, Tik Toks) to fill gaps in the calendar or react to real-time trends.

• Cultural Agility: Act as the team's go-to trend spotter, identifying memes and cultural moments that BWS can authentically lean into.
• Community Management: Manage BWS social community engagement, responding to audience interactions in our brand voice and escalating issues as needed.
• Creative Monitoring: Identify and leverage UGC, trends, and competitor activity to keep BWS content fresh, relevant, and ahead of the curve.
• Cross-Functional

Alignment: Collaborate with E-comm, Trade, and Retail Media teams to integrate social content into the full marketing ecosystem, trade planning cycle, and commercial opportunities.

• Reporting & Analytics: Track social performance across reach, engagement, shares, saves, and sentiment to inform future content decisions.

Now let's talk about you

• Minimum of 4 years' experience in social media / digital marketing (retail, drinks, fashion, lifestyle brand, or agency-side experience is a huge plus).
• Proven experience managing large social communities, creating original content, and growing organic audiences.
• Tertiary qualifications in business, marketing, or a related field.
• Strong social copywriting skills with a sharp eye for brand tone and nuances.
• You live and breathe social media and are always ahead of the curve on emerging trends.
• Mastery of Cap Cut and native platform editing tools, with the ability to turn raw footage into high-engagement content quickly.
• Comfortable in front of the camera when required—whether hosting quick BTS recaps at events or jumping on relevant trending formats.
• Proactive, adaptable, and a practical problem solver who isn't afraid to roll up their sleeves.
• Excellent verbal and written communication skills with strong stakeholder management abilities.
• Deep familiarity with both the Australian & international social media landscapes, including creator networks and influencers.
• Solid experience working with social analytics and native platform insight tools.
• Highly organised, reliable, and excited to be part of a close-knit, high-performing team.

The benefits are good too!

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy's and other Endeavour Group brands.

Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W

• As a valued member of the team, your health and wellbeing is our top priority.

You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing

• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone's welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability.

Together we create the moments that bring millions of people together.

And together we have more fun, create more opportunities, and score a lot more goals.

We're serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We're all about creating a more sociable future - for our customers and each other.

If this job excites you - and you're close-enough on the requirements, reach out, we'd love to hear from you.

You can learn more about working with us on Linked In .