Lead Strategist: Ecommerce Growth Marketing

Ecom Republic® is an ecommerce growth partner that helps ambitious founders and brands scale profitably through the production of world-class creative and impactful brand strategy. We’re here to build brands that last, balancing creative storytelling with data‑driven decisions to drive sustainable growth and genuine connection.

Creative‑First Strategy: We believe that creative strategy is the most powerful growth lever for DTC brands. You’ll lead the charge on creative direction that drives new customer acquisition.

Profit‑Obsessed Strategy: Our strategic approach is always profit‑led, and creativity‑fueled.

Full Team Support: From media to creative to strategy, our pod‑based model means you’re never flying solo. Our entire creative team has your back so that you can focus on what you do best.

Values That Matter: We work with our brands to empower each other and continue learning new insights that we can apply.

Growth as a Constant: We invest in your development, through workshops, mentorship, and access to elite training and events.

About The Role: As Lead Strategist, you’ll be the creative and strategic heartbeat of your client pod, leading strategy across creative, brand, and performance. You’ll work closely with our Media Buyers, Copywriters, and Visual Creators, to execute creative strategy that drives profitable and sustainable growth. Your role combines creative direction, strategic insight, and leadership. You’ll guide your team and clients through brand storytelling, campaign planning, and growth optimisation. This is a hands‑on leadership role suited to someone who thrives on working as part of a world‑class creative team.

What You’ll Do:

• Creative & Brand Strategy: Lead the creative strategy process, developing concepts, campaigns, and ad angles that aim to attract new customers and profitably scale our brands. Collaborate with the creative and media teams to test, refine, and evolve messaging and visuals across channels. Champion brand consistency, storytelling, and audience insight in all creative outputs. Bring bold ideas to the table, balancing creative innovation with conversion‑driven execution. Build and present strategic growth plans that connect creative performance to business outcomes. Oversee paid media direction across social and search, with a focus on new customer acquisition and sustainable scaling. Use data and creative performance insights to drive decisions that reduce nCPA, and maximise MER, CLTV, and profit margins. Identify opportunities for growth through creative testing, offer optimisation, and funnel improvements. Lead a dedicated pod of media buyers, creative strategists, and account leads—driving clarity, collaboration, and accountability. Mentor your team with a balance of creative inspiration and strategic discipline. Contribute to playbooks, frameworks, and internal best practices that raise the bar for the entire agency.
• Client Partnership: Act as the primary growth advisor and strategic partner for your clients. Build trust through transparency, communication, and measurable impact. Present strategy, performance reviews, and creative direction with confidence and clarity.

What You Bring:

• 3+ years in eCommerce growth, creative strategy, or performance marketing (DTC experience a strong plus).
• A proven ability to scale brands through creative thinking and data‑led decision making.
• Experience managing ad budgets of $20K+/month across paid social and/or search.
• Strong grasp of growth metrics (MER, CLTV, nCPA, AOV) and how they tie to creative and brand performance.
• Exceptional communication skills. You can make complex ideas clear and compelling.
• A collaborative, proactive leader who thrives in a creative, high‑accountability environment.

Why You’ll Love It Here:

• Competitive Pay: AUD $80K–$120K (based on experience and impact).
• Continuous Growth: Access industry‑leading training, mentorship, and professional development.
• Creative Freedom: Space to experiment, test, and bring big bold daring ideas to life!
• Full Team Support: Our pod system ensures seamless collaboration between media, creative, and strategy.
• Career Path: As we grow, so do you through promotions and further opportunities.
• Impactful Work: Partner with inspiring brands in fashion, wellness, beauty, and lifestyle, helping them scale with purpose and creativity.

The Bottom Line: If you’re ready to lead with strategy, inspire with creativity, and help brands scale profitably, you’ll feel right at home here. Apply today and we’re looking forward to working with you.