At a Glance
- Tasks: Lead innovative marketing strategies to engage and retain customers in the Indonesian market.
- Company: Join Easygo, a dynamic player in the iGaming industry with a vibrant culture.
- Benefits: Enjoy free coffee, catered meals, fun office spaces, and professional development opportunities.
- Other info: Be part of a diverse team that values unique perspectives and experiences.
- Why this job: Make a real impact in customer engagement while working in a creative and collaborative environment.
- Qualifications: Fluent in Indonesian and English, with a passion for sports and gaming.
The predicted salary is between 63000 - 77000 $ per year.
As our Indonesian speaking CRM Coordinator, you will be at the forefront of our retention strategy. You'll take charge of the marketing plan for your region, giving you the freedom to innovate and drive customer engagement and revenue growth. Your role is pivotal in ensuring our marketing efforts effectively resonate with the local audience, contributing significantly to our success in the market.
You'll develop and execute retention marketing campaigns across multiple channels, including email and SMS, creating compelling copy and messaging that resonates with customers and reflects the unique nuances of the culture. Your focus will be on designing campaigns that engage customers at every stage of their lifecycle, with the ultimate goal of retaining them.
Could This Be You?
You are a meticulous marketer with a passion for sports and gaming. Your attention to detail and strong analytical skills enable you to craft engaging communications that enhance the customer experience. You thrive in collaborative environments and enjoy working with multiple stakeholders to drive the success of retention marketing campaigns. Your dedication to excellence and your ability to think creatively make you an invaluable asset to our team.
What you will do:
- Coordinate all Indonesian-based communication and content to enhance the customer experience and stages of the customer lifecycle.
- Recommend and develop optimal plans for the delivery of campaigns, campaign format, and campaign platform to grow profitability, creating action plans and strategies where appropriate.
- Enhance customer lifetime value, reduce churn, and implement relevant CRM strategy in the Indonesian market.
- Collaborate with the content and marketing teams to identify which offers to promote and when.
- Work closely with the acquisition team to maximise the growth of campaigns in the relevant market, as well as the company vision to launch into any new markets.
- Be responsible for researching and sourcing relevant content to communicate with our customer base.
- Monitor and analyse results of email/SMS campaigns, including completing weekly/monthly KPI reports.
What you will bring:
- Retention marketing knowledge.
- Passionate team player with the ability to work with colleagues across departments.
- An eye for detail, enhancing the experience of customers through top-line communication.
- Fluent in Indonesian and English, both written and spoken.
- Experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
- Detail-oriented and well-organised. You know how to prioritise, and you consider the broader implications of your actions on the projects you participate in.
- Ability to manage complexity and to progress with several tasks at a time.
Bonus points if you also have:
- Familiarity with EDM and other CRM marketing tools is desirable.
- Knowledge of sports and related industries.
- Cryptocurrency knowledge would be advantageous.
- Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira.
Some of the perks of working with us:
- In-house baristas serving free coffee, tea, fresh juices, and smoothies.
- Daily catered breakfast and regular company-wide events.
- Snack walls and drink fridges on every floor.
- Fun/modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator.
- Access to our Employee Assistance Program for you and your loved ones.
- 9,000+ courses on our Learning & Development platform.
- Weekly Wednesday massages by professional masseuses.
- Team Connection & Rewards.
- Team budgets for lunches and activities to celebrate achievements.
- Social sports teams and participation in Corporate Games.
- Easygo branded swag.
- Birthday and work anniversary gift vouchers, plus a chance to win prizes.
We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
We’re a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world. We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here.
CRM Coordinator in Melbourne employer: Easygo
At Easygo's Family Office, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. With a strong focus on employee growth, our Tax Manager role offers unique opportunities for hands-on learning and direct involvement in high-net-worth structures, all while enjoying competitive pay, generous parental leave, and a vibrant office environment filled with perks like free coffee and regular events. Join us to be part of a team that values talent and resilience, ensuring your contributions are recognised and rewarded.
