Ecommerce & Digital Marketing Specialist
Durst Industries Pty Ltd – Castle Hill NSW
Durst Industries has been designing and building electrical power equipment in Sydney since 1918 — for the industries that can't afford to stop: mining, defence, emergency services, aviation and workshops across Australia. Today, our jump starters, battery chargers and portable power systems are trusted by everyone from 4WD adventurers and tradies to fleet operators and mine sites.
We've recently made a big shift: we now sell direct to customers through our own online store. It's an exciting time to join us — we're building our ecommerce capability from the ground up, and this role sits right at the centre of it.
The Role
This is a hands-on, all-rounder role for someone who loves ecommerce and digital marketing and wants real ownership. As part of a small, close-knit team in Sydney, you'll run our online store day to day and drive the marketing that grows our sales and brand exposure — across both our consumer (4WD, camping, tradie) and commercial/industrial customer segments.
You won't be a small cog in a big machine. Your ideas, campaigns and results will be directly visible in the business.
Key Responsibilities
Online store management
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Manage and optimise our Shopify store — product listings, pricing, promotions, merchandising and new product launches
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Improve conversion rate, average order value and customer experience across the site
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Manage inventory data, product content, imagery and categorisation
Digital marketing & growth
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Plan and run paid campaigns across Google Ads, Meta (Facebook/Instagram) and other channels that make sense for our audiences
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Own SEO — on-page, technical and content — to grow organic traffic
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Build and run email marketing (flows and campaigns) and SMS where relevant
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Manage and grow our social media presence with content that resonates with tradies, 4WDers and industrial buyers
Sales & customer focus
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Handle incoming phone and online sales enquiries — helping customers choose the right product is a genuine part of this role
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Analyse sales and traffic data, report on performance, and back your ideas with numbers
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Identify new growth opportunities: new channels, marketplaces (e.g. eBay/Amazon), bundles, promotions and partnerships
Skills & Experience
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2–5+ years in ecommerce, digital marketing or a similar hands‑on commercial role
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Solid experience running a Shopify (or similar) online store — you know your way around apps, themes and analytics
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Confident running paid ads and email campaigns, with the results to show for it
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Good working knowledge of SEO and Google Analytics
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Strong writing skills — you can write product copy that sells and ad copy that converts
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Comfortable picking up the phone and talking to customers (B2B and consumer)
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Happy working on-site in a small team, rolling up your sleeves and getting things done
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An interest in 4WDing, camping, automotive or trade tools is a genuine plus — you'll be marketing products you can actually picture being used
Why Join Us?
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Real ownership: own our ecommerce function as it grows — your work directly shapes our success
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A century-old Australian manufacturer going direct‑to‑consumer: rare, genuinely interesting products (Australian‑made industrial gear, not dropshipping)
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Small team, no red tape: decisions get made fast, and your ideas get implemented
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On‑site role in Sydney with free parking and a friendly, down‑to‑earth team
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Staff discounts across the full product range
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Competitive salary negotiated based on your experience, plus super
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