At a Glance
- Tasks: Lead global marketing strategy for a fast-growing legal tech company.
- Company: Join Draftable, a leader in legal technology with a strong market presence.
- Benefits: Competitive salary, generous paid time off, and hybrid work flexibility.
- Other info: Opportunity for significant career growth and impact in a founder-led company.
- Why this job: Shape the future of legal tech while working in a dynamic, collaborative environment.
- Qualifications: 10+ years in B2B marketing with expertise in digital and product marketing.
The predicted salary is between 170000 - 220000 $ per year.
Draftable is a fast-growing legal-tech software company used by law firms and in-house teams globally. Since launching our flagship legal document comparison product in 2023, more than 900 organisations have come on board. As Marketing Director, you will lead Draftable’s global marketing function, reporting directly to the CMO and work as part of the Affinda Group Senior Marketing Leadership Team. This is a rare chance to shape the strategy and market presence of a category-leading legal technology solution at scale.
Why this role
- Join a fast-growing, global scale-up.
- Key leadership position in a rapidly growing global legal-tech company.
- Line management responsibility, plus close collaboration with Group Digital Performance and specialist agencies.
- Cross-functional impact: partner with product, sales, and engineering leadership.
- Founder-led company with long operating history and strong balance sheet.
What you’ll do
- Refine and execute Draftable’s global marketing strategy, plans, and budget.
- Define and deliver go-to-market strategy in collaboration with product and sales leadership.
- Drive significant brand development initiatives targeting legal and corporate sectors.
- Build scalable systems, processes, and playbooks to support sustained growth.
- Shape the long-term roadmap for Draftable’s marketing function.
- Launch Product marketing initiatives.
- Develop and articulate clear value propositions, differentiators, and messaging tailored to the legal market.
- Partner with product and sales to deliver integrated campaigns, compelling sales collateral, and thought leadership content.
- Oversee high-quality execution across digital channels (SEO, SEM, content, LinkedIn, web).
- Lead events and public relations strategies to strengthen Draftable’s market position.
- Monitor, analyse, and optimise marketing performance, reporting ROI across channels.
- Coach, mentor, and grow the Draftable marketing team.
What you’ll bring
- 10+ years of marketing experience in B2B technology.
- Demonstrated success leading and scaling marketing teams in high-growth environments.
- Deep go-to-market and product marketing expertise.
- Strong command of digital, content, and demand marketing best practices.
- Proficiency with modern marketing platforms (HubSpot, Google Analytics, LinkedIn Ads).
- Systems-driven approach to building scalable processes.
- Outstanding leadership, organisational, and communication skills.
- Enthusiasm to use AI tools to achieve commercial goals and increase productivity.
The ideal candidate combines strategic vision with hands-on execution, thrives in collaborative, fast-paced environments, and has a bias for action.
Location & travel
Melbourne CBD office, hybrid. AUD $170,000–$220,000 (inclusive of super). Generous paid time off and hybrid flexibility. Final package will reflect experience.
How to apply
Hit apply to upload your CV and a short cover letter explaining why you are a great fit for this role. We welcome applicants from all backgrounds and ensure a fair, inclusive process. We run a concise four-step process, including a short work assessment before the final interview.
Marketing Director – Hybrid in Melbourne employer: Draftable
Draftable is an exceptional employer, offering a dynamic work environment in the heart of Melbourne with hybrid flexibility. As a fast-growing legal tech company, we prioritise employee growth through leadership opportunities and a collaborative culture that encourages innovation and strategic thinking. Join us to be part of a founder-led organisation with a strong balance sheet, where your contributions directly impact our global marketing strategy and brand development.
