Social Lead in Sydney

We're looking for a Social Lead to join Medium Rare Content Agency as a senior strategic voice for social and influencer strategy within the Strategy Centre of Excellence. Working closely with the Head of Strategy, and across Medium Rare, Visual Domain and Storyation, this role will lead and support social strategy, social ideation, influencer strategy, thought leadership and social production for a diverse range of clients. This role is designed to build out Medium Rare's specialist social and influencer capability, helping ensure existing clients and the market see the agency group as social and influencer experts.

This role exists to strengthen Medium Rare's social and influencer strategy capability across the agency group. It is a strategic, client-facing role responsible for developing and delivering best-in-class social and influencer strategies, plans and creative ideas, while also supporting Heads of Content, Social Media Managers/Producers and client teams with social expertise, insight and guidance. The role requires strong social media and commercial acumen, a genuine passion for social culture and platforms, plus a level of flexibility, understanding that the needs of the role are heavily influenced by client briefs and requests.

What you will do:

• Collaborate across agencies and teams to deliver and contribute to robust, quality, data-driven social strategies, social plans and influencer plans.
• Ensure social media strategies, influencer strategies and creative ideas align with client business objectives and budgets.
• Work with the Head of Strategy and content teams to identify growth opportunities specific to social and influencer for retainer clients, and develop proactive pitches.
• Provide relevant, current, strategically sound and creatively compelling social insights and guidance to clients for business development and client retention.
• Support the Head of Strategy and Heads of Content to ensure social teams and heads of department are equipped with up-to-date social knowledge, expertise and insights.
• Keep up to date on emerging social trends, channel news and algorithm updates.
• Keep up to date with relevant creators/influencers for retained clients, influencer management tools and influencer analytics.
• Lead and support ad hoc social media and influencer campaign responses, from ideation and oversight through to production.
• Lead and support socially-led or influencer-led RFPs and new business proposals.
• Support the strategy and execution of Medium Rare's owned channels.
• Build strong working relationships with clients, presenting ideas, trends, channel updates and strategies in an engaging manner.
• Provide guidance, thought leadership and support to social media managers and producers across the agencies, fostering a culture of creativity and collaboration.
• Establish, drive and adhere to social and influencer process, demonstrating and ensuring compliance with key MRCA and NCA policies.

Who are you?

You are an experienced social strategist with proven experience in social media management, strategy development, channel management and influencer management. You have in-depth knowledge of social media platforms, trends and analytic tools, and understand how to shape content and creative ideas for specific channels and audiences. You're comfortable working with clients and stakeholders at all levels, and bring excellent communication, interpersonal and presentation skills. You are highly organised, collaborative and detail-oriented, with a genuine passion for social culture, creator and influencer trends, and the evolving social landscape.