What's the role? We are looking for a creative Marketing & Social Media Officer to join our high-performing team at InForm and help drive audience growth across some of Australia’s biggest racing and sports communities. Based in Melbourne, our team brings the right audience to our brands by championing our tools, services and content across social platforms. We work in an agile, fast-paced environment where smart technology brings deep racing and sports data to life. Joining a collaborative team of content, traffic, and growth specialists-from journalists to video producers- you will actively engage our community and drive audience growth across our core social media and video platforms. We trust our people, champion workplace flexibility and foster a culture where ideas are backed and initiative is rewarded.
Key Responsibilities
Support end-to-end marketing initiatives across social media, email and content channels to drive traffic and user acquisition.
Craft, proofread and edit high-impact copy tailored to each channel while maintaining distinct, engaging brand voices.
Assist in developing marketing collateral, basic design assets and video editing/production workflows.
Collaborate with internal teams and external media partners to deliver paid campaigns, ensuring creative assets are accurately trafficked on schedule.
Partner with videographers, SEO specialists, copywriters and product managers to roll out social campaigns aligned with commercial priorities.
Monitor daily performance, track key conversion and engagement metrics and produce actionable reporting to optimise future campaigns.
Assist in managing brand guidelines with the design team to ensure visual and tonal alignment across all customer touchpoints.
Conduct regular competitor analysis, trend research and industry monitoring to keep content relevant and timely.
Liaise with external agencies and suppliers to ensure timely, high-quality deliverables.
Who are you?
2+ years of hands-on experience in a digital marketing or social media role.
Deep working knowledge of Instagram, TikTok, Facebook, YouTube, X and LinkedIn.
Practical proficiency with design tools (Canva, Adobe Photoshop, InDesign) and a solid foundation in video editing/production.
Demonstrated ability to develop and deliver campaigns that drive measurable reach, engagement and traffic.
Exceptional written communication skills with acute attention to detail, tone and proofreading.
Strong understanding of digital marketing channels, audience segmentation and email campaign best practices.
Self-starter mindset with strong prioritisation skills, high attention to detail and the ability to manage competing deadlines independently while collaborating across teams.
A genuine passion for modern digital culture, social media trends and audience growth.
A personal or professional interest in horse racing, greyhound racing, general sports, or the wagering landscape (desirable).
Why News Corp Australia
Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.
News Extras Benefits
- Exclusively ours - Access to publications and products from across the News Corp family
- Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
- Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- Financial wellbeing - Support on making the most of your money
In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:
Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms
Who are we?
InForm is a lively and innovative digital media business with an ambition to gain global recognition for helping people to make their best 'bets'. InForm is part of the News Sports Network at News Corp Australia. It is a business that was formed by amalgamating market leading companies. Up to 2 million Australians a month visit our leading Australian brands, Punters, Racenet and The Greyhound Recorder. We promote the racing and sports industries through innovative products and experiences. We bring together content, lead generation, marketing and technology capabilities. Our ambition is to cement our position as Australia’s biggest racing/sports network and take our products global.
Our Commitment to Diversity, Equity and Inclusion
Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia.
Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity.
Applicants of diverse backgrounds are encouraged to apply!
We are committed to ensuring an accessible and supportive recruitment process.
If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here.
Category: Commercial Content
We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia. With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.
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Marketing and Social Media Officer in Melbourne employer: Dow Jones
Medium Rare Content Agency is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those passionate about social media and influencer strategy. Located in a vibrant area, employees benefit from ongoing professional development opportunities, a supportive team environment, and the chance to work with diverse clients on innovative projects that make a real impact. Join us to be part of a forward-thinking agency that values creativity and growth.
