Are you a digital marketer who wants your work to mean something beyond the dashboard?
At Dovida, we're on a mission to support and uplift seniors through high-quality, person-centred home care. As our Digital Marketing Manager, you'll own the national digital program end to end; website, SEO and GEO, paid media, CRM and analytics, driving the campaigns that connect older Australians with the care they need and bring great people into our teams.
This is a role with genuine ownership. Reporting to the Head of Marketing, you'll work from our Toowong National Office alongside a close-knit marketing team, with the flexibility to work from home two days per week.
Why Join Us?
- Flexible hybrid working with the option to work from home up to 2 days a week
- Enjoy your birthday your way with a paid day off each year
- Paid wellness, volunteering and study leave to support your wellbeing and growth
- Save on your next car with our novated leasing options
- Be recognised at our annual Heart of Dovida Awards, celebrating the people who bring our values to life
- Bring your four-legged friend to work on our much-loved Dog Friendly Fridays!
What You'll Be Doing
- Delivering the National Marketing Program across all digital channels, guided by the Head of Marketing
- Managing our consumer website in WordPress, keeping lead capture and conversion flow optimised
- Developing and managing our SEO and GEO strategy, paid digital advertising and channel reporting
- Managing our CRM platform and building digital assets for eDMs, Local Area Marketing and recruitment campaigns
- Partnering with our digital agency and web developers, and with General Managers on local digital strategy and budgets
- Building national, local and custom performance dashboards, and sharing insights with teams including Talent Acquisition and Live-in Care
- Tracking AI and social trends, and bringing forward the ones worth acting on
What You'll Bring
- Qualifications in marketing or communications with a digital specialisation
- Demonstrated results in performance marketing across core digital channels
- Hands-on skills in WordPress, Google Analytics 4, Google Tag Manager and Meta Business Suite
- Experience managing SEO, SEM and paid digital campaigns, and working with external agencies
- Experience with CRM platforms such as Martrexo or Salesforce
- Excellent written communication and presentation skills, with the confidence to work across diverse stakeholder groups
Digital Marketing Manager employer: Dovida
Dovida is an exceptional employer that prioritises a supportive and collaborative work culture, making it an ideal place for HR professionals to thrive. Located in the vibrant Sydney Lower North Shore, employees benefit from a strong focus on personal and professional growth, alongside unique perks like a birthday day off and access to an Employee Assistance Program. Join a values-driven team where your contributions directly enhance the lives of seniors and their families, ensuring a rewarding career filled with purpose.
