At a Glance
- Tasks: Create and optimise lifecycle marketing programs for exciting new partners like Aldi and Woolworths.
- Company: Join DoorDash, a fast-growing tech company empowering local economies.
- Benefits: Enjoy comprehensive perks, career growth opportunities, and a supportive work environment.
- Other info: Dynamic role with high visibility and continuous learning in a rapidly evolving industry.
- Why this job: Be a key player in shaping customer experiences and driving retention strategies.
- Qualifications: 3+ years in CRM and lifecycle marketing with strong collaboration skills.
The predicted salary is between 82800 - 101200 $ per year.
About the Team
DoorDash's mission is to grow and empower local economies. DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses. The Customer CRM Marketing team sits within the broader Retention Marketing function and is responsible for driving engagement, activation, and retention of Customers in Australia and New Zealand. The team focuses on building personalised, data-driven lifecycle programs that deliver the right message to the right customer at the right time, across channels including email, push, SMS, and in-app messaging. Operating in a dynamic, high-growth environment, the team partners closely with Integrated Marketing, Analytics, Strategy, and Operations to deliver best-in-class CRM experiences and continuously evolve our capabilities through testing, learning, and innovation.
About the Role
DoorDash is seeking a customer-obsessed and highly collaborative Senior Associate, CRM & Lifecycle Marketing to own lifecycle and retention marketing for our New Verticals portfolio - the growing range of non-restaurant merchants on our platform, including high-profile partners such as Aldi, Woolworths, Chemist Warehouse and Petstock. In this role, you will build lifecycle and retention programs from end to end - from strategy and briefing through to execution and optimisation - designed to build sticky, repeat customer behaviour across our New Verticals partners. You will work in close partnership with the New Verticals Strategy & Operations team, helping bring their ambitious launch and go-to-market plans to life through best-in-class CRM and lifecycle marketing.
You will have:
- Ownership of an Exciting New Frontier: The opportunity to build lifecycle and retention programs from the ground up for some of DoorDash's most high-profile new partners.
- Strategic Influence: A seat at the table in shaping go-to-market and retention strategy for New Verticals.
- Cross-Functional Impact: Close collaboration with Promotions, Brand and wider Marketing teams to deliver integrated, high-impact customer experiences.
- Customer-First Leadership: The opportunity to be a genuine voice for the customer within the business.
- High Visibility: Exposure to senior stakeholders across the business.
- Continuous Learning & Innovation: Exposure to best-in-class CRM practices.
We're excited about you because you have:
- CRM & Lifecycle Expertise: 3+ years of experience building and executing CRM campaigns end-to-end.
- Cross-Functional Collaboration: Strong stakeholder management skills.
- Customer-First Mindset: A genuine passion for customer experience.
- Program Ownership End-to-End: Proven ability to take a lifecycle or retention program from strategy to optimisation.
- Data-Driven Decision Making: Ability to use behavioural insights and performance data to inform strategy.
- HTML/SQL Familiarity (nice to have): Some exposure to HTML troubleshooting or SQL.
- New Launch Experience (advantageous): Experience supporting product or partner launches.
- Marketplace or Retail Experience (advantageous): Familiarity with grocery, retail or marketplace dynamics.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us grow. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.
Our Commitment to Diversity and Inclusion
We're committed to growing and empowering a more inclusive community within our company. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Senior Associate, Lifecycle Marketing in Sydney employer: DoorDash USA
At DoorDash ANZ, we pride ourselves on being an exceptional employer that fosters a vibrant work culture and prioritises employee growth. Our team enjoys unique benefits such as flexible working arrangements and opportunities to collaborate with major brands in sport, entertainment, and culture, all while making a significant impact in the community. Join us in a role that not only challenges you but also allows you to thrive in a supportive environment where your contributions are valued.
