At a Glance
- Tasks: Create and manage engaging social media content across platforms like Facebook, Instagram, TikTok, and YouTube.
- Company: Join Domain, a leading property tech company committed to innovation and inclusivity.
- Benefits: Enjoy a competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a strong focus on equity, diversity, and inclusion.
- Why this job: Be at the forefront of social media trends and make a real impact in the digital space.
- Qualifications: Bachelor's degree in relevant fields and 7+ years of social media experience required.
The predicted salary is between 58500 - 71500 $ per year.
Social Media Manager
Job Description
Job Summary
As Social Media Manager, you will play a key role in developing Domain's organic social strategy across our Facebook, Instagram, Youtube and Tik Tok.
You'll be responsible for showcasing editorial content - from articles to videos - and transforming them into platform-and-performance-first engaging social content.
Reporting into the Head of Content Production and working in the Social & Video team, you'll be integral in shaping our platform strategies.
You'll provide guidance on social best practice to your team and beyond - helping our team of journalists and video producers maximise performance daily.
You'll be the primary contact for our external partners at Meta, Tik Tok, Google, Hootsuite and agencies.
Taking learnings from them and ensuring the team are always operating to best social practice.
You'll be proactive and deeply plugged into the media cycles - creating trends instead of jumping on established ones.
You'll be an integral inspiration to the Video specialists in the team, working with the Production Manager to develop industry-leading content for social.
Responsibilities
- Producing, scheduling and monitoring our daily always-on social content across Domain, Commercial Real Estate (CRE), Allhomes and Domain for Agents.
- Conceptualising and implementing social tactics to optimise performance towards our team and company KPIs.
- Regular, insight-based reporting to the wider company on the value of social media in the marketing mix.
- Co-responsibility with the team's Production Manager on the production of consistent, engaging video content to fuel our platform strategies.
- Working with the Marketing team on campaign activation - from seasonal campaigns, product launches, and paid social creative production.
About You
- Bachelor's degree in journalism, Media, Marketing or Communications.
- 7+ years of experience in a social media role, particularly with a focus on organic social media content creation.
- Deep, always-evolving understanding of Facebook, Instagram, Tik Tok and You Tube platforms. Best-practice, trends and reporting in particular.
- Experience using Hootsuite, social listening tools, or other brand equivalents.
- Video production skills are highly favored.
- Graphic design skills and Canva experience are highly favored.
- Experience working with editorial teams or within a publishing department highly favored.
- Comprehensive knowledge of the media landscape in Australia -
- About Domain part of Co
Star Group
Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms.
In 2025, Domain became part of Co Star Group (NASDAQ: CSGP), a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology.
Together, Domain and Co Star Group is dedicated to digitising the world's real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
Equity, Diversity and Inclusion at Domain
Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities.
We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).
We are committed to providing an equitable recruitment process for people with disability.
If you require adjustments during the process we're here to support.
If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at or leave a message on 1300 858 356 and we will get back to you.
Co Star Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.
Social Media Manager employer: Domain
At Domain, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. As a Team Lead in Software Engineering, you'll benefit from generous compensation, performance-based incentives, and unique perks like extra annual leave and leadership development programs. Our commitment to diversity and inclusion ensures a welcoming environment for all, making it a rewarding place to grow your career while shaping the future of property experiences for millions of Australians.
