Sales Manager – Australia

The primary responsibility of this Australia-based role is to establish, develop, and drive Dextra’s project sales business in Australia, while managing and growing existing distribution partners across Dextra’s four core product lines: CRP, Precast, Bar Systems, and Geotec.

This is a senior, hands-on commercial role with a strong start-up mandate.

The Sales Manager Australia will be the first employee of the newly formed Australian entity, responsible for building the project pipeline, securing early specifications, driving revenues, and laying the commercial and organizational foundations for long-term growth.

The role requires a proven sales leader with deep experience in reinforcement systems, mechanical couplers, or the reinforcement value chain, strong upstream presales and specification capability, and the maturity to operate autonomously in a compliance-driven, consultant-led market.

Once successfully established, the role will evolve into Country Manager, with P&L accountability and team leadership responsibility.

Key Responsibilities

• Project Identification and Opportunity Management
• Project
• Pipeline

Development: Independently identify, qualify, and develop project opportunities across Australia with strong potential for Dextra’s product portfolio.

Build and maintain a robust, forward-looking project pipeline with clear prioritization by product line, project stage, and strategic value.

• Early-Stage Engagement & Specification

Influence: Proactively engage consultants, designers, and engineers at concept, feasibility, and early design stages to influence specifications and technical solutions in favor of Dextra products.

• Forecasting and
• Budget

Input: Provide disciplined sales forecasts and pipeline visibility to support budgeting, inventory planning, and regional resource allocation, aligned with the targeted ~25% year-on-year growth trajectory.

• Client Engagement and Technical Solution Selling
• Upstream
• Technical

Engagement: Lead high-level technical discussions with structural engineers, consultants, and design teams, positioning Dextra as a technically credible, compliant, and value-adding partner.

• Presentations & Proposals: Deliver tailored technical and commercial presentations to consultants, Tier-1 and Tier-2 contractors, precasters, and distributors, aligned with Australian standards, codes, and project requirements.
• Solution

Development: Translate project and client needs into fit-for-purpose Dextra solutions, clearly articulating technical advantages, constructability benefits, risk mitigation, and lifecycle value.

• Feedback Loop to HQ: Capture structured market feedback to inform product positioning, certification needs, and future product development relevant to the Australian market.
• Sales Strategy and Execution
• Market Entry & Growth

Strategy: Define and execute the Australian sales strategy in alignment with regional and global objectives, balancing direct project sales with partner-led execution.

• Pricing & Commercial

Governance: Prepare and manage project pricing strategies in line with Dextra’s margin expectations, risk profile, and long-term market positioning.

Make informed recommendations on bid/no-bid decisions and commercial terms.

• Target Ownership: Own sales targets for Australia and take full accountability for delivery, quality of revenues, and sustainable margin performance.
• Existing
• Partner

Management: Actively manage and develop relationships with current Australian distribution partners, ensuring alignment with Dextra’s technical standards, compliance requirements, and brand positioning.

• Partner Enablement: Support partners through technical training, joint project pursuit, specification support, and structured opportunity tracking to drive mutual growth.
• Partner
• Network

Expansion: Identify, evaluate, and propose additional distribution partners to expand market coverage and capability, ensuring new partners align with Dextra’s technical, compliance, and long-term strategic requirements.

• Channel Strategy: Assess partner performance objectively and recommend adjustments, additions, or changes to the distribution model as the market matures.
• CRM & Reporting

Discipline: Maintain accurate CRM records covering project status, specification progress, partner activities, and risks.

Provide concise, structured reporting on pipeline health, key wins/losses, and market trends.

• Business Development, Brand Building & Leadership Foundation
• Industry

Presence: Represent Dextra in Australia at technical seminars, industry forums, standards committees, exhibitions, and client events to strengthen brand credibility and technical leadership.

• Stakeholder
• Network

Development: Build long-term relationships with key consultants, contractors, asset owners, and industry influencers critical to sustainable market penetration.

• Organizational Build-Up: Once the business is established, lead the recruitment, onboarding, and development of local team members, embedding Dextra’s culture, values, and performance standards.
• Country
• Leadership

Trajectory: Progress into the role of Country Manager Australia, assuming full P&L responsibility, people leadership, and governance accountability for the Australian subsidiary.

Requirements

• At least a Bachelor A0s or higher degree in civil engineering, MBA desirable
• Demonstrated success as a senior sales or business development professional with strong experience in reinforcement systems, mechanical couplers, or the reinforcement supply chain in Australia.
• Familiar with CRM systems and reporting tools
• Proven ability to open and grow markets, ideally in a start-up, greenfield, or build-up context
• Strong upstream specification and presales capability with consultants and engineers
• Deep understanding of Australian construction standards, compliance, and consultant-led procurement
• Commercially disciplined, strategically minded, and comfortable operating with high autonomy
• Leadership mindset with clear ambition and capability to evolve into Country Manager
• Able to work independently and travel frequently (70%).
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