At a Glance
- Tasks: Lead digital marketing initiatives across paid search, social media, and SEO.
- Company: Join Delaware North, a global leader in hospitality and entertainment.
- Benefits: Flexible working, complimentary parking, and career growth opportunities.
- Other info: Be part of a diverse team that values innovation and collaboration.
- Why this job: Make an impact with data-driven marketing strategies in iconic venues.
- Qualifications: Experience in paid media and strong analytical skills required.
The predicted salary is between 63000 - 77000 $ per year.
Delaware North Australia is seeking a full-time Marketing Specialist, Paid Media to join our Head Office team in Docklands, Melbourne. This is an exciting opportunity for a data-driven digital marketer who thrives on delivering measurable results. Working across a diverse portfolio of iconic destinations, venues and experiences, you’ll lead integrated digital marketing initiatives spanning paid search, paid social, SEO and organic social, helping connect customers with unforgettable experiences while driving revenue, bookings and business growth.
If you’re passionate about performance marketing, love turning data into action, and want to make an impact across a portfolio few organisations can offer, we’d love to hear from you.
What we offer:
- Opportunity for flexible working with hybrid office days
- Complimentary parking available
- Newly created position
- Join a collaborative marketing team where innovation and new ideas are encouraged
- Grow your career within a global hospitality and entertainment organisation
What will you do?
- Develop and execute integrated digital marketing strategies across paid search, paid social, SEO and organic social channels
- Manage and optimise paid search campaigns across Google Ads and Microsoft Advertising to maximise traffic, engagement and revenue
- Execute high-performing paid social campaigns across platforms including Meta, LinkedIn and TikTok
- Drive SEO initiatives including keyword research, content optimisation, technical SEO and local search strategies
- Monitor campaign performance and identify opportunities to improve return on investment, conversion rates and customer acquisition
- Build audience targeting, remarketing and segmentation strategies that support business growth
- Develop meaningful reporting and dashboards that provide actionable insights and recommendations
- Partner with creative, analytics, web and agency teams to improve campaign effectiveness and landing page performance
More about you:
- Experienced in paid media, digital marketing, performance marketing with proven success delivering measurable business results
- Experience managing digital campaigns across multiple brands, properties or customer segments within hospitality, tourism, travel, entertainment, retail or other consumer-focused industries
- Strong knowledge of Google Ads, Microsoft Advertising, Google Analytics, Google Search Console and Meta Business Manager
- Experience across SEO, technical SEO, local search optimisation and audience targeting strategies
- Strong analytical capability with the ability to turn data into insights and business recommendations
- A commercial mindset with a passion for performance, optimisation and continuous improvement
- Bachelor’s degree in Marketing, Business or a related field (preferred)
Who we are:
Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.
Together, we’re shaping the future of hospitality — come grow with us! At Delaware North Australia & New Zealand, we are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from all backgrounds, orientations, and experiences. Be part of a team that celebrates diversity and thrives on collaboration.
Marketing Specialist Paid Media in Melbourne employer: Delaware North
Delaware North Australia offers an exceptional work environment at Lizard Island Resort, where you can immerse yourself in the stunning beauty of the Great Barrier Reef while contributing to a 5-star guest experience. With a strong focus on employee growth, comprehensive training programs, and unique benefits like friends-and-family discounts, this role not only promises a rewarding career but also a chance to be part of a professional team dedicated to excellence in hospitality. Join us and discover why working here is more than just a job; it's a lifestyle.
