General Manager - National Sales

General Manager - National Sales

Full-Time On-site
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A progressive, family-owned winery producing wines from some of Australia's most iconic wine regions including the Riverina, Yarra Valley, King Valley, Heathcote and Rutherglen.

Our long-standing Sales Operations Manager is retiring, which leaves an opening for a bold, forward-thinking commercial leader to step in as head of domestic sales operations.

About The Role

Reporting to the Managing Director, you will take ownership of domestic sales. Your core directive being to respect the heritage, ditch some of the outdated playbooks, and modernise how we succeed in driving sustainable commercial growth.

Key Responsibilities

  • Strategic Leadership: Build and execute forward-thinking sales strategies to meet revenue, profit, and volume targets across all domestic channels.
  • Drive Commercial Excellence & Insights: Bring fresh, data-backed initiatives to the table using financial analytics and market trends to sharpen our competitive edge.
  • Stakeholder Relationships: Partner with key On & Off Trade distributors, retailers, and internal leaders across marketing, production, distribution and finance.
  • Team Development: Mentor, motivate, and scale a high-performing national sales team, building a culture focused on continuous improvement.
  • Premiumisation: Develop the fine wine business matching the family's commitment to luxury and icon vineyard resources.

About You

  • You're ambitious, analytical, innovative, forward thinking and have a genuine interest in wine. You also possess -
  • Beverage Industry Expertise: Deep knowledge of the wine and drinks landscape, backed by strong existing relationships across retail, wholesale, and on-premise channels.
  • Data-Driven Mindset: Sharp commercial acumen in using data and financial analysis to help identify market trends, forecasting and to make confident strategic decisions.
  • Modern Sales Vision: Hands-on experience rolling out modern sales methodologies, CRM platforms, and tech-driven efficiency tools.
  • Inspirational Leadership: A track record of coaching high-impact sales teams, fostering accountability, and building strong team culture.

The Reward

  • Executive-level remuneration package reflecting the scale of the role
  • The Autonomy to execute your vision and leave a career-shaping impact on a successful Australian family-owned winery

General Manager - National Sales employer: De Bortoli Wines

At De Bortoli Wines, we pride ourselves on being an exceptional employer that champions growth and innovation within a vibrant family business culture. Our commitment to employee development is reflected in our supportive environment, competitive salary packages, and unique benefits like a generous wine allowance and access to private health plans. Join us in shaping the future of our iconic brand while enjoying the rewards of working in a passionate team dedicated to excellence in the wine industry.

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Contact Details:

De Bortoli Wines Recruitment Team