At a Glance
- Tasks: Lead marketing analytics strategy and build a high-performing team to drive customer growth.
- Company: Join a dynamic company focused on innovative marketing intelligence solutions.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future of marketing.
- Other info: High visibility role with excellent career advancement potential.
- Why this job: Make a real impact with AI-driven insights and cutting-edge analytics in a senior role.
- Qualifications: Proven experience in analytics, data science, and marketing measurement required.
The predicted salary is between 148500 - 181500 $ per year.
We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands‑on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI‑driven and automated solutions that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.
Leadership & Strategy
- Define and own the marketing intelligence roadmap
- Build and lead a high‑performing team of analysts, engineers, and data scientists
- Partner with Growth, Data, Finance and Product Marketing leadership to enable data‑driven decisions
Measurement & Modelling
- Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches
- Champion marketing mix modelling (MMM) to measure cross‑channel ROI and incrementality
- Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI‑powered models for greater accuracy
AI, GenAI & Automation
- Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation
Generative AI Solutions
- Automated campaign insights (
Head of Growth Analytics employer: Crypto.com
At Crypto.com, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Product Manager, you'll have the unique opportunity to lead impactful onboarding initiatives in the fast-paced world of cryptocurrency, while benefiting from our commitment to employee growth and innovation. With a focus on collaboration across diverse teams and a dedication to empowering our workforce, you'll find a rewarding environment that encourages creativity and professional development.
