Marketing Specialist

Marketing Specialist

Full-Time 73865 - 83000 $ / year (est.) On-site
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At a Glance

  • Tasks: Create and execute exciting marketing campaigns across digital and social platforms.
  • Company: Join the dynamic team at Lasseters Hotel & Casino in Alice Springs.
  • Benefits: Enjoy discounts, meals, training, and career growth opportunities.
  • Other info: Collaborative environment with fun staff events and professional development.
  • Why this job: Be part of a creative team making a real impact in hospitality marketing.
  • Qualifications: Relevant marketing qualification and 2-5 years of experience preferred.

The predicted salary is between 73865 - 83000 $ per year.

This is an exciting opportunity to join Lasseters Hotel & Casino, a dynamic and progressive hospitality team. As a Marketing Specialist, you will support the development and delivery of marketing campaigns across digital, social, print, and in-venue channels. This position requires a blend of strategy and hands-on execution, working alongside internal teams, designers, and external partners to enhance the visibility and effectiveness of Lasseters' brand presence.

The Marketing team supports and promotes a wide range of venues and services, including:

  • Food & Beverage outlets
  • Crowne Plaza Alice Springs
  • Lasseters Hotel
  • Alice Springs Convention Centre
  • Lasseters Casino
  • Lasseters Health Club & Lavish Day Spa
  • IRIS properties in Central Australia

What We’re Looking For

  • Creative thinker with strong problem-solving ability
  • Integrity, initiative, and a strong work ethic
  • Positive, clear communication—both verbal and non-verbal
  • Open-minded, adaptable, and eager to learn
  • Collaborative team contributor with cultural awareness

Experience & Qualifications

  • Relevant qualification in Marketing, Communications, Digital Media, or equivalent (Bachelor level preferred)
  • 2–5 years’ professional marketing experience in hospitality, gaming, tourism, or similar sectors (Experience requirement may vary depending on qualifications)
  • Experience developing and managing marketing campaigns, both digital and traditional
  • Ability to work independently in a fast-paced, deadline-driven environment
  • Understanding of content systems such as XIBO or WYMAC
  • Experience developing EDM & SMS campaigns, including POS-integrated systems (e.g., TalkBox)
  • Strong digital marketing capability; exposure to B2B is advantageous
  • Competence with CMS / WordPress and Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
  • Social media marketing expertise across Instagram, Facebook, TikTok, YouTube, and X/Twitter
  • Strong skills in Microsoft Office (PowerPoint, Excel, Word)
  • Experience with video production and/or audio editing

We Offer You

  • 25% discount on food and beverages across Lasseters operations
  • Discounted Health Club membership and Day Spa treatments
  • IHG Employee Benefits Program
  • Meals provided while on eligible shifts
  • Uniforms provided and laundered
  • Training, professional development, and career progression pathways
  • Staff and family social events

If you're motivated, creative, detail-oriented, and ready to join a leading NT hospitality employer, we’d love to hear from you!

Marketing Specialist employer: Crowne Plaza Alice Springs Lasseters

Lasseters is an exceptional employer located in the heart of Alice Springs, offering a dynamic work environment for Surveillance Operators dedicated to maintaining the integrity of gaming operations. With a strong focus on employee development, we provide comprehensive training and career advancement opportunities, alongside attractive benefits such as discounted meals, health club access, and social events that foster a supportive team culture. Join us to be part of a professional team committed to ensuring a safe and compliant gaming experience for all guests and staff.

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Contact Details:

Crowne Plaza Alice Springs Lasseters Recruitment Team

We think you need these skills to ace Marketing Specialist

Creative Thinking
Problem-Solving Ability
Communication Skills
Marketing Campaign Development
Digital Marketing
Content Management Systems (CMS)
Adobe Creative Cloud (InDesign, Photoshop, Illustrator)