About the Role
Step into a pivotal leadership role with a global leader in material handling and take ownership of driving growth in a changing market. Crown Equipment is seeking a driven and hands‐on Sales Manager to lead our Newcastle and Canberra based teams and expand our customer base beyond an established but evolving market.
This is not a "steady state" leadership role, it's an opportunity for a commercially minded leader who thrives on winning new business, developing people, and creating momentum in competitive environments.
You'll lead a team of five Account Managers with varying levels of experience, helping them lift capability, increase activity, and capture new opportunities across equipment sales, leasing, and rentals.
What you'll do
- Lead, coach and develop a team of Account Managers to increase capability and performance
- Drive new business growth by expanding beyond existing accounts into untapped markets
- Partner with your team in the field, supporting key customer opportunities and major deals
- Build strong customer relationships while positioning Crown as a premium solution in a competitive landscape
- Implement practical sales strategies to increase pipeline, conversion and market share
- Monitor performance, manage forecasts and deliver on sales and profitability targets
- Contribute to the broader NSW & ACT leadership team and strategic direction
What we're looking for
- A hands‐on sales leader or senior B2B salesperson ready to step into leadership
- Proven ability to win new business (hunter mindset) in competitive or price‐sensitive markets
- Experience in capital equipment, industrial, construction, transport, or similar sectors (preferred)
- Strong coaching ability — able to lift performance across a mixed‐experience team
- Resilient, commercially sharp, and motivated by achieving and exceeding targets
- Comfortable with a performance‐based reward structure tied to results
Why This Role?
- Opportunity to step up into leadership or take ownership of a team ready for growth
- High level of autonomy to shape strategy and influence results
- Join a well‐established brand with strong market reputation and support
- Be part of a business where performance is recognised and rewarded
Additional Benefits
- Access to discounts and cashback across 400+ retailers
- Health and wellbeing support platform
- Corporate private health rates
- Employee Assistance Program
- Inclusive and supportive working environment
The Company
Crown Equipment is a global leader in materials handling, with over 50 years of success in Australia. Known for quality products and service excellence, we are backed by strong technical support, a respected brand, and long‐standing customer relationships.
Sales Manager employer: Crown Equipment
Crown Equipment is an exceptional employer that prioritises employee growth and development through industry-leading training and a supportive work culture. With a focus on teamwork and safety, our Field Forklift Technicians enjoy full-time hours with overtime incentives, making it a rewarding place to build a career while serving a dedicated customer base in Australia.
