About CreditorWatch
CreditorWatch is a leading Australian data and technology company that provides businesses with unique data and innovative products. By using our platform, customers can manage their commercial relationships, improve productivity and reduce financial risk. We're a growth‐focused company established in 2010, recently named one of AFR's Top 10 Best Places to Work and certified by Great Place to Work in 2022 and 2023. We saw significant growth in 2024 and are scaling further in 2025.
Product Marketing Manager – Collect
As an embedded member of the Collect team, you will shape and execute the go‐to‐market strategy for our accounts‐receivable platform, Collect. You will work closely with product, marketing and sales to drive growth, retention and expansion through research‐based market and customer analysis, internal enablement and compelling positioning.
Location: Sydney CBD Office – Hybrid working.
Reporting to: Product Marketing Lead.
Key Responsibilities
- Build market and customer intelligence for Collect – desktop research, data analysis, customer discovery, win/loss interviews.
- Own GTM strategy for Collect – messaging, positioning, ICP definition, channel strategy, pricing and packaging.
- Develop internal enablement playbooks – messaging guides, battlecards, objection handling and qualification guidelines.
- Manage feature and product launch process for Collect.
- Run sales and marketing enablement training.
- Write customer‐facing collateral – pitch decks, demo video scripts, solution overviews, product fact sheets, landing‐page copy, case studies, get‐started guides, emails.
- Secure customer testimonials and case studies.
- Help build adoption and expansion programs.
- Partner with the product marketing lead to establish and uphold best‐in‐class product‐marketing process and collateral quality standards.
Ideal Candidate
You are a natural communicator and storyteller, comfortable writing sharp web copy and presenting a go‐to‐market strategy. You thrive on collaboration and influence stakeholders across teams. You are curious, dig into fintech products, customer needs and market trends to uncover what drives behaviour. You have experience in B2B SaaS product marketing, growth marketing, strategy, content or R&D. Bonus if you have design or video editing skills, but not required.
Benefits & Culture
- Fitness First Platinum gym membership.
- Barista‐made coffee, breakfast, snacks, lunches and drinks.
- $50 phone credit per month.
- Wellness days – an extra day off each month for physical well‐being or community work.
- In‐house massages monthly.
- Performance‐based bonuses and opportunity to join our Employee Share Scheme.
- Fun activities – team outings, sailing, wine tours, go‐karting, company boat.
- Free legal services for employees.
- Hybrid working with a Sydney CBD hub.
Recruitment Process
- Phone screening – deep dive into role and experience.
- Hiring manager meeting – showcase your fit.
- Functional meeting – take‐home case challenge.
- Values meeting – align with CreditorWatch culture.
We are an equal‐opportunity employer and are committed to excellence through diversity. We do not discriminate on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.
Product Marketing Manager - B2B (SaaS) in Sydney employer: CreditorWatch
CreditorWatch is an exceptional employer, recognised as one of AFR's Top 10 Best Places to Work and certified by Great Place to Work from 2022-2025. With a vibrant work culture that prioritises employee wellbeing through benefits like fitness memberships, wellness days, and monthly massages, we foster an environment where team members can thrive both personally and professionally. As we scale rapidly in the heart of Sydney, we offer unique opportunities for growth and collaboration within our newly established Security Engineering team, making it an exciting time to join us in empowering Australian businesses.
