At a Glance
- Tasks: Lead a dynamic PR agency, driving strategy and growth while mentoring a talented team.
- Company: Renowned PR and Communications agency with a strong values-driven culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Exciting opportunity for career growth in a supportive and collaborative environment.
- Why this job: Shape the future of a leading agency and make a real impact in the communications industry.
- Qualifications: Experience in senior leadership roles within PR, strong financial acumen, and team leadership skills.
The predicted salary is between 121500 - 148500 $ per year.
We are partnering with a highly regarded Public Relations and Communications agency to appoint an experienced General Manager / Managing Director. This confidential search represents a rare opportunity to lead a well-established, values-driven agency through its next phase of growth. There are many additional benefits to working with this agency, and we are happy to share full details with you throughout the recruitment process.
As General Manager / Managing Director, you will be the senior operational and strategic leader of the agency, guiding the organisation as it scales, evolves and strengthens its position as a premium specialist communications firm. Reporting to the Director, this role oversees company vision, commercial growth, operational excellence, team leadership and client service quality. It is a highly autonomous position requiring strong business and financial acumen, exceptional people leadership and a holistic understanding of integrated communications.
High level key focus areas include:
- Company Leadership & Operations
- Drive business strategy, organisational structure and ongoing growth initiatives
- Oversee commercial performance, P&L, forecasting and profitability
- Review and refine operational systems, processes and business efficiencies
- Lead strategic planning sessions and monthly leadership meetings
- Guide resourcing, workflow, capacity planning and divisional performance
- Ensure sustainable growth across revenue streams and emerging service verticals
- Foster a high-performing, supportive and positive workplace culture
- Lead the agency’s progression pathways, performance reviews and 1:1s
- Coach and mentor senior leaders to elevate capability across all divisions
- Oversee recruitment, talent pipeline management, onboarding, remuneration and HR compliance
- Ensure best-practice staff processes, documentation and policies are maintained
- Champion a workplace environment built on respect, collaboration and wellbeing
- New Business Growth & Market Expansion
- Lead new business acquisition across existing and emerging service arms
- Identify sector opportunities and drive strategic profiling in key markets
- Oversee tenders, pitches, proposals and quoting
- Build strong relationships across industry networks to grow the agency pipeline
- Collaborate with Directors on new service offerings and business innovation
- Strategic Client Oversight
- Provide senior-level internal strategic counsel on major accounts where required to ensure high standards are maintained / delivered
- Identify and mitigate client or project risks, ensuring high-quality outcomes
- Support Account Directors and senior staff with strategic escalation points
- Attend key client meetings, planning sessions and high-pressure engagements
- Strengthen long-term relationships with clients, partners and industry stakeholders
Skills & Experience
- Prior experience being in a Managing Director (MD), General Manager (GM) or even Group Account Director (GAD- looking to take your next career defining opportunity) or equivalent senior leadership role within a PR and communications agency
- Ideally you will have strong consumer / corporate PR / communications portfolio experience
- Exceptional financial acumen, including P&L oversight, budgeting, forecasting, profitability planning and interpreting commercial data
- Proven experience leading high-performing teams, mentoring senior talent and cultivating a positive, collaborative culture
- Strong capability across business operations, resourcing, capacity planning and organisational structure
- Demonstrated success in new business development, pitches, proposals, tenders and identifying market opportunities
- Confidence stepping into senior client relationships to provide strategic counsel, manage escalations and support complex campaigns
- A solutions-focused mindset with confidence navigating change, pressure and competing priorities
- Exceptional communication skills, emotional intelligence and the ability to inspire, unite and empower your team
How to Apply
Apply here or send us an email at info@createcareers.com.au with your updated CV! Please note, your application will be managed in the strictest confidence. This is an urgent requirement, so if you are interested in the above, we would love to hear from you! To be considered for this role you must have full working rights in Australia!
General Manager – Public Relations & Communications Agency employer: CREATE CAREERS
Join a highly regarded Public Relations and Communications agency that values leadership, innovation, and employee wellbeing. As a General Manager or Managing Director, you will thrive in a supportive hybrid work environment that fosters professional growth and collaboration, while leading a talented team through exciting new business opportunities. With a strong focus on operational excellence and a commitment to maintaining a positive workplace culture, this agency offers a unique chance to make a meaningful impact in the communications industry.
