At a Glance
- Tasks: Lead category growth strategies using shopper and consumer insights to drive market share.
- Company: Join Crayola, a values-driven company focused on creativity and collaboration.
- Benefits: Enjoy generous product discounts, hybrid work, modern facilities, and free parking.
- Other info: Fast-paced role with opportunities for career growth and continuous improvement.
- Why this job: Make a real impact by shaping category strategies in a fun and inclusive environment.
- Qualifications: 5+ years in FMCG category management with strong analytical and communication skills.
The predicted salary is between 90000 - 110000 $ per year.
A category development expert who will combine deep shopper, consumer, category and retailer insights to build and execute category growth strategies that deliver market share growth, innovation success, retailer engagement and profitable business outcomes.
The role will support the Crayola ANZ business in delivering commercial business objectives by providing category focused growth initiatives, based on insights, whilst building strong collaborative relationships with retailer partners, and championing category, insights, and data focused approach internally.
The role will also direct the development, translation and activation of consumer and shopper research across all channels and accounts to proactively identify opportunities, communicate and visualize insights, and measure execution throughout the business planning cycle.
Key responsibilities
- Work collaboratively with the Sales and Marketing team on the development and delivery of strategic category selling stories at both account and channel level for key seasonal selling periods (BTS, Holiday, Easter and Midyear) and innovation via range reviews & planning days.
- Build strong relationships and serve as a trusted advisor to key ANZ retailers by building collaborative partnerships.
- Collaborate with the Commercial team to build category objectives and translate them into clear, insight-backed recommendations, while creating strategic alignment between customer-specific strategies and the broader ANZ commercial vision.
- Champion a culture of insight-first thinking, embedding data into daily operations and strategic planning while driving retail and shopper analytics across ANZ, enabling real-time, actionable insights for commercial teams.
- Utilise storytelling and insight-driven narratives to influence stakeholders & retailers and enhance the impact of category recommendations.
- Develop best-in-class pricing and promotional strategies to optimise revenue and category performance.
- Identify whitespace opportunities for growth, including new and adjacent categories.
- Identify continuous improvement opportunities in ANZ category insight capabilities, defining clear improvement areas.
- Automate reporting and streamline insight delivery to boost efficiency and speed.
- Create a centralised knowledge hub for category and market insights, enabling seamless collaboration and learning.
About you
- 5+ years experience in customer and category management within consumer goods/FMCG industry.
- Collaborative: with the ability to influence at all levels internally & externally.
- Strong behaviours: Positive, passionate, and dedicated with a strong work ethic, professional presence, and presentation.
- High potential: Ability and willingness to develop and build career; coachable.
- Strong communication, selling, and relationship-building abilities.
- A strategic mindset with a customer-centric approach to problem-solving.
- Ability to manage multiple priorities and work effectively in a fast-paced, dynamic environment.
- Strong analytical skills, and the ability to connect disparate data sources, interpret analysis results, formulate recommendations, develop impactful presentations, and present to broad audiences with proven ability to influence decisions.
- Experience developing pricing and promotional strategy, with a track record of improving revenue and category performance.
- Strong attention to detail in a fast paced, demanding work environment.
- Bachelor's degree in business, marketing, finance, or a related subject, or equivalent relevant experience.
Why Crayola?
We’re passionate about our mission to help parents and educators raise creatively alive kids.
We pride ourselves on being values driven with an inclusive, collaborative, and fun culture.
We offer our employees generous product discounts, a hybrid working environment, newly refurbished modern facilities, and free onsite parking.
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Category Growth Lead in Melbourne employer: Crayola ANZ
Crayola ANZ is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation and insight-driven strategies are at the forefront of our mission. Employees benefit from comprehensive professional development opportunities, a supportive environment that encourages creativity, and the chance to make a meaningful impact in the retail sector across Australia and New Zealand. Join us to be part of a team that values your contributions and empowers you to drive growth and success.
