At a Glance
- Tasks: Own the marketing funnel, create campaigns, and drive lead generation for Craefto.
- Company: Join a dynamic team at Craefto, where creativity meets data-driven marketing.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Ideal for self-starters looking to thrive in a startup culture.
- Why this job: Make an impact by shaping innovative marketing strategies in a fast-paced environment.
- Qualifications: 3+ years in digital marketing with strong skills in campaign management and SEO.
The predicted salary is between 72000 - 88000 $ per year.
Own the full marketing funnel for Craefto and the products and clients we work with. You will build and run go-to-market strategies, paid and organic social campaigns, lead generation, and SEO across whatever we ship next. This is a high-ownership role for an operator who can blend creative campaign thinking with data-driven execution.
Responsibilities
- Develop and execute end-to-end marketing strategies for Craefto and each product or client project we take on.
- Plan, launch, and optimize paid social campaigns across Meta, TikTok, LinkedIn, and Google.
- Own lead generation: build funnels, landing pages, and email sequences that turn attention into qualified leads.
- Drive SEO: keyword research, on-page optimization, content planning, and technical SEO in partnership with the dev team.
- Manage organic social channels (Instagram, TikTok, LinkedIn) including content calendar and posting.
- Write compelling copy for ads, social posts, landing pages, and email campaigns.
- Analyze campaign performance, track KPIs, and optimize for conversion, acquisition, and cost per lead.
- Coordinate with the design team to produce high-impact marketing assets.
Requirements
- 3+ years of experience in digital marketing, growth marketing, or performance marketing.
- Proven track record of building and scaling marketing campaigns from scratch across multiple brands or products.
- Hands-on experience running paid campaigns on Meta Ads, Google Ads, and TikTok Ads.
- Working knowledge of SEO fundamentals and tools (Google Search Console, Ahrefs, Semrush, or similar).
- Experience with lead generation funnels, landing pages, and email marketing platforms.
- Strong copywriting skills with the ability to write persuasively in both English and Mongolian.
- Experience with analytics tools (Google Analytics, Mixpanel, or similar) and data-driven decision making.
- Native or near-native fluency in Mongolian and English.
- Self-starter mentality with the ability to operate independently in a remote environment.
Bonus
- Experience marketing SaaS, fintech, or consumer apps.
- Familiarity with CRM and marketing automation tools (HubSpot, Mailchimp, or similar).
- Experience with conversion rate optimization and A/B testing.
- Basic design or video editing skills for quick social execution.
- Previous experience in a startup or fast-paced agency environment.
Marketing Manager in Canberra employer: Craefto
At Craefto, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a Marketing Manager, you'll enjoy the flexibility of remote work while having the opportunity to take ownership of impactful marketing strategies that drive real results. We offer a collaborative environment where your creativity is valued, alongside ample opportunities for professional growth and development in the fast-paced world of digital marketing.
