At a Glance
- Tasks: Drive customer engagement and execute innovative CRM strategies for a leading pet nutrition brand.
- Company: Join Hill's Pet Nutrition, part of Colgate-Palmolive, a global leader in pet care.
- Benefits: Enjoy flexible work hours, product allowances, and rich career development opportunities.
- Other info: Be part of a diverse, inclusive culture that values innovation and collaboration.
- Why this job: Make a real impact on pet lives while working with a passionate team.
- Qualifications: Degree in Marketing or related field; experience in CRM and digital marketing required.
The predicted salary is between 66150 - 80850 $ per year.
A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet® and Science Diet®. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food. Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods. We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life.
A career at Hill's Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.
As the Web Content and CRM Specialist reporting to the Web and CRM Manager ANZ, you will play a pivotal role in executing Hill's AU and NZ CRM strategy, driving 1st party customer acquisition, and shaping the digital landscape for a globally recognised brand. The perfect candidate has a strong track record of high achievement driving customer acquisition and engagement through CRM initiatives. Proficiency in leveraging digital tools and platforms to optimise the digital shelf. And a passion for staying ahead of digital trends and implementing innovative strategies.
Responsibilities
- CRM Strategy Execution: Take ownership of executing the Hill's AU and NZ CRM strategy, contributing to the growth of our 1st party customer base. Drive innovative approaches to enhance customer engagement, satisfaction, and loyalty through CRM initiatives.
- Website Updates and Personalisation: Support website updates, ensuring a seamless and engaging user experience. Contribute to onsite personalisation and Conversion Rate Optimisation (CRO) efforts to maximize user interactions and conversions.
- Content Syndication and Digital Shelf Metrics: Collaborate on content syndication across our partners, ensuring consistent brand messaging. Report on digital shelf metrics, providing insights and recommendations for optimisation to enhance brand visibility and sales performance.
Required Qualifications and Knowledge
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Proven experience in CRM strategy execution and digital engagement.
- Background in website updates, personalisation, and CRO.
- Familiarity with content syndication and digital shelf metrics.
- Analytical mindset with the ability to derive actionable insights from data.
Preferred Requirements
- CRM experience, build, deployment and reporting.
- Working knowledge of Adobe Target and SFMC.
- Web content, syndication and personalisation knowledge.
- 2+ years digital marketing experience.
You are a collaborator by nature and believe that bringing together the best people will drive a brilliant culture and business. You are an innovator with a growth mindset and the ability to connect the dots with a high degree of curiosity. You possess a passion for data and analytics and love telling stories based on these insights. Working in a fast-paced environment drives you and managing ambiguity is normal. Possess a passion for Omnichannel retailing, digital shopper experiences and building brands in a rapidly changing environment.
Our Commitment to Inclusion
Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer: Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
Digital and CRM Specialist in Sydney employer: Colgate
Colgate-Palmolive is an exceptional employer, offering a dynamic work culture that prioritises innovation and inclusivity. As a Procurement Manager in Sydney, you'll benefit from a global perspective, professional growth opportunities, and the chance to contribute to a purpose-driven brand that enhances the lives of pets and their owners. With a commitment to work/life balance and a supportive environment, Colgate-Palmolive empowers its employees to thrive both personally and professionally.
