Regional Sales Manager - Perth & Southwest
Proudly Australian owned, Coates has a long history of supporting customers to deliver major projects and an exciting future focused on growth. We provide end-to-end solutions spanning Equipment Hire, Engineering Solutions, Industrial Solutions and Power & HVAC.
At Coates, we're passionate about delivering safe, smart and sustainable equipment solutions. Our people are at the heart of everything we do, and together, we make it happen.
The opportunity
We're looking for a highly motivated Regional Sales Manager to lead a high‐performing sales team across the Perth and SouthWest region.
Based in Belmont, you'll lead a team of seven direct reports including Major Project Managers and Account Managers who are based across Belmont, Kwinana and Bunbury. It's a strategic, hands‐on leadership role: you'll spend significant time in the field coaching your team, building executive‐level customer relationships, uncovering new opportunities and driving a high‐performance sales culture.
You'll play a key role in shaping regional sales strategy, growing customer share of wallet and delivering sustainable revenue growth across the construction, infrastructure, mining and industrial sectors.
What you'll be doing
- Lead and champion Coates' Safety‐First culture across your team and customer network.
- Shape and execute regional sales strategy to grow revenue and market share.
- Coach, mentor and develop a team of sales professionals to achieve exceptional results.
- Build and strengthen relationships with key customers, stakeholders and decision‐makers.
- Spend around 60% of your time in the field, driving customer engagement and sales activity.
- Generate new business and maximise opportunities within existing accounts.
- Spot and capitalise on major project opportunities across the region.
- Use CRM insights, pipeline data and sales intelligence to lift team productivity, forecasting accuracy and performance.
- Collaborate with Pricing, Marketing, Operations and Leadership teams to deliver winning customer solutions.
- Monitor market trends, competitor activity and emerging opportunities to support strategic growth.
What you'll bring to the role
You're a proven sales leader who thrives on developing people, building customer relationships and delivering commercial outcomes.
- Proven success leading field‐based sales teams in a B2B environment.
- Experience selling into the construction, mining, infrastructure, industrial or related sectors.
- Strong leadership capability with the ability to coach, mentor and develop high‐performing teams.
- Strategic selling expertise with the ability to build, manage and convert sales pipelines, forecast effectively and deliver sustainable growth.
- Strong commercial acumen, with the ability to analyse data and pipeline insights, spot trends and translate them into compelling, actionable business outcomes.
- Exceptional stakeholder management, communication and relationship‐building skills.
- Experience developing and executing business plans and account growth strategies.
What you'll get in return
- Development and career progression pathways
- Company Benefit Vehicle
- Flexible working options available—let's discuss what works best for you
- Access to our employee discounts, benefits and well‐being program including Fitness Passport
- Purchased additional leave program
- Novated leasing and salary sacrifice
- 12 weeks Paid Parental Leave in addition to government parental leave scheme
- Volunteering opportunities through the Coates Foundation
Diversity and inclusion are at the heart of our culture. Coates welcomes candidates from all backgrounds, experiences and perspectives to apply.
Regional Sales Manager - Perth & Southwest in Kwinana employer: Coates
Coates is an exceptional employer that prioritises the growth and development of its employees, offering flexible working options and a comprehensive wellbeing program. With a strong commitment to inclusivity and community support through initiatives like the Coates Foundation, employees can thrive in a dynamic work culture while contributing to meaningful projects. Join us in the Goldfields and Midwest region to lead a high-performing sales team and make a positive impact in the construction industry.
