Marketing Automation Solution Architect

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Senior Marketing Automation Solution Architect

Who we are

Cloudwerx is a modern Salesforce and Snowflake consultancy founded in 2018 to do things differently. We design and deliver clever, scalable, and human-centred solutions that create real impact for our clients across industries including public sector, education, health, financial services, utilities, and more.

From enterprise architecture and cross-cloud customer experience to data modernisation, integration uplift, and AI-enabled marketing transformation - we bring deep domain expertise and consulting clarity to every engagement.

The Team

You'll join our Marketing Automation practice, working closely with the Head of Marketing Automation, Salesforce Architects, Data & Integration specialists, Project Managers, and Cloudwerx Labs.

This team shapes next-generation customer experience solutions, enabling real-time engagement, intelligent personalisation, and unified customer data strategies.

As a Senior Marketing Automation Solution Architect, you will be the technical authority guiding the design and delivery of sophisticated, multi-cloud marketing programs.

The Role

We're hiring a Senior Marketing Automation Solution Architect to lead the architecture, design, and delivery of complex Salesforce Marketing Cloud programs - spanning Marketing Cloud Engagement, Marketing Cloud Account Engagement (Pardot), Marketing Cloud Next (Advanced Edition), and cross-cloud integrations.

This role blends deep technical architecture, hands-on solution design, client advisory, and technical leadership. You will define future-ready architectures, guide implementation teams, and ensure solutions meet enterprise standards across data, security, governance, and extensibility.

Experience with Salesforce Data Cloud (Customer 360/Data 360) is a strong advantage, as we increasingly architect unified data foundations and identity-driven engagement.

What you'll do

Solution Architecture & Technical Leadership

• Lead end-to-end architecture for Marketing Cloud programs across Engagement, Account Engagement (Pardot), and Marketing Cloud Next
• Act as Technical Lead across implementation teams, driving architecture decisions, sequencing, and quality assurance
• Facilitate discovery and architecture workshops with senior stakeholders
• Produce solution designs, technical specifications, integration approaches, and enterprise data models
• Define data strategy between Marketing Cloud, Salesforce Core Clouds, and Data Cloud (Customer 360/Data 360), including identity resolution and unified profile design
• Establish architecture governance, security standards, DevOps patterns, and deployment frameworks
• Design cross-cloud architectures across Sales Cloud, Service Cloud, Experience Cloud, and external platforms
• Architect multi-channel campaign and journey strategies across Email Studio, Journey Builder, Mobile Studio, Automation Studio, and Content Builder
• Design account engagement programs in Pardot and modern orchestration through Marketing Cloud Next
• Review and guide technical execution of AMPscript, SSJS, SQL, APIs, CloudPages, and custom automations
• Ensure best-practice personalisation, segmentation logic, data quality, and governance
• Provide technical oversight for campaign execution, QA, compliance, and performance optimisation
• Architect integrations using APIs, middleware, native connectors, and cross-cloud data flows
• Design scalable Contact Builder data models for single- and multi-business unit environments
• Ensure alignment to Marketing Data Models and extensible schema design
• Lead integration testing, data validation, and defect triage

Stakeholder Engagement & Enablement

• Communicate complex technical concepts to non-technical stakeholders with clarity and confidence
• Advise clients on marketing maturity, personalisation strategies, automation roadmaps, and data-driven growth
• Deliver enablement sessions for technical teams, marketers, and operational stakeholders

What we're looking for

• 5+ years' experience in Marketing Automation or MarTech, including 3+ years hands-on with Salesforce Marketing Cloud Engagement
• Proven experience as a solution architect or technical lead across multi-cloud Salesforce implementations
• Deep expertise across Marketing Cloud Engagement: Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, and Contact Builder
• Strong capability in designing advanced segmentation, personalisation, and multi-channel marketing architectures
• Experience integrating Marketing Cloud with Sales & Service Cloud, including limitations and best practices
• Strong communication, documentation, and stakeholder management skills
• Highly organised, self-sufficient, and able to lead cross-functional delivery teams
• Experience gathering requirements and presenting architectural recommendations to senior stakeholders

Nice to have

• Experience with Salesforce Data Cloud (Customer 360/Data 360), identity resolution, data models, and activation use cases
• Experience with Personalisation (Interaction Studio) or Personalisation on Core
• Familiarity with CDP, AI-driven personalisation, predictive modelling, and data-driven growth strategies

What's in it for you

• Influence and shape next-generation marketing solutions across major enterprises
• Lead technical strategy, innovation, and capability uplift within a growing Marketing Automation practice
• Paid parental leave and enhanced family benefits
• Recognition programs and milestone rewards
• Extra days off: Birthday leave + tenure milestone leave
• Hybrid flexibility across Sydney, Melbourne, Brisbane or Auckland
• A values-driven culture that champions collaboration, curiosity, and delivery excellence

Ready to build clever things with kind people?

Apply now or reach out for a confidential chat.