CloudTechX is a blockchain-based financial technology platform specialising in over-the-counter (OTC) trading and near-instant settlement services. The core offering revolves around fast, compliant AUD settlement for major crypto assets (BTC, ETH, USDT, USDC), supported by institutional-grade infrastructure.
We are looking for a Performance Marketing Manager to play a pivotal role in driving qualified institutional leads, improving acquisition efficiency, and enabling revenue growth through digital performance channels.
Performance Marketing Strategy & Execution
- Develop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting)
- Manage campaign budgets and optimise for maximum ROI across all acquisition channels
- Build tracking frameworks that capture every meaningful user interaction
- Execute rigorous A/B testing methodologies to continuously improve conversion rates
- Analyse user acquisition funnels and identify optimisation opportunities
Analytics & Reporting
- Transform complex metrics (CAC, LTV, conversion rates) into actionable strategies and create reporting dashboards that tell stories
- Develop targeting segments that find our perfect customers
- Develop dashboards to visualise performance and communicate results to stakeholders
- Implement advanced targeting and segmentation strategies across platforms
- Work with technical teams to optimise landing pages for conversion
- Utilise marketing automation tools to improve campaign efficiency
- Maintain expertise in emerging performance marketing technologies and approaches
Requirements
- 7+ years of performance marketing experience
- Fintech industry knowledge deep enough to explain blockchain at a dinner party
- Equal passion for creative campaigns and spreadsheet analysis
- A track record of driving results
Growth Marketing Lead - FinTech & Crypto in Melbourne employer: CloudTech Group
CloudTech Group is an exceptional employer, offering a dynamic work environment that fosters innovation and growth. With a strong focus on employee development, we provide ample opportunities for professional advancement and encourage a culture of collaboration and excellence. Located in a vibrant market, our team enjoys the unique advantage of being at the forefront of fintech and digital assets, driving meaningful change in the industry.
