Clark Rubber | Hawthorn, VIC | Full Time | Senior Leadership
Drive the next phase of growth for an iconic Australian brand.
For over 80 years, Clark Rubber has been a trusted Australian retailer, known for our unique range of foam, rubber, pool and cleaning products. We're now seeking an experienced and dynamic General Manager - Marketing to lead our national marketing, brand, and digital strategy - and continue to modernise one of Australia's most recognisable retail brands.
About the Role
Reporting directly to the Chief Executive Officer, this pivotal leadership role will shape and execute Clark Rubber's marketing, brand, and digital growth strategy. You'll lead a talented team across marketing, eCommerce - driving customer acquisition, retention, and engagement across all channels.
Key responsibilities include:
Lead the development of a comprehensive brand and marketing strategy aligned with company objectives.
Create and execute an integrated marketing plan that strengthens brand positioning and drives business growth.
Act as custodian of the Clark Rubber brand, ensuring consistency and quality across all customer touchpoints.
Drive digital transformation initiatives, including eCommerce optimisation, CRM, and marketing automation.
Manage the National Marketing Fund, ensuring all marketing activity is ROI-driven and strategically aligned.
Support franchisee marketing through effective local area marketing programs, resources, and advice.
Build and maintain strong relationships with key stakeholders, including suppliers, agencies, and franchise partners.
About You
You're a strategic, commercially minded marketing leader with a passion for retail and digital transformation. You combine creative vision with data-driven decision-making and have the leadership presence to inspire high-performing teams.
Your background will include:
A tertiary qualification in Marketing, Advertising, or Business.
Proven experience developing and executing marketing strategy, ideally in a retail or franchise environment.
Deep knowledge of digital marketing, SEO/SEM, paid media, UX/UI optimisation, and eCommerce growth.
Strong commercial acumen and the ability to link marketing activity to measurable business outcomes.
Excellent leadership, communication, and stakeholder management skills.
Why Join Clark Rubber?
At Clark Rubber, we're proud of our Australian heritage and are committed to evolving our brand for the future. You'll join a supportive leadership team at an exciting time of transformation, with the opportunity to make a lasting impact on a national brand.
This is your chance to blend brand heritage with digital innovation - and lead one of Australia's most loved brands into its next chapter.
General Manager – Marketing employer: Clark Rubber
At Clark Rubber, we pride ourselves on being an exceptional employer that fosters a dynamic and supportive work culture. As the National Franchise Growth Manager, you will have the opportunity to lead impactful initiatives in a collaborative environment, with access to professional development and growth opportunities. Our commitment to employee success, combined with our strong presence across Australia, makes us a rewarding place to build your career while contributing to meaningful franchise expansion.
