Marketing and E-Commerce Manager in Melbourne

We’re looking for a commercially driven Marketing & E-Commerce Manager to lead our Australia and New Zealand business. This is a pivotal role responsible for delivering revenue growth, elevating the customer experience, and building a high-performing marketing function that consistently exceeds expectations. Reporting to the Commercial Director AU/NZ, this full-time role owns the e-commerce performance across AU/NZ, ensures revenue targets are achieved while strengthening brand presence and customer engagement. This role is based at our Head Office in Tullamarine, Victoria.

Key Responsibilities

• Own digital channel performance to deliver revenue, conversion and AOV targets, and optimise the website experience.
• Act as the key liaison with Global HQ, providing market insights to guide strategy, demand planning, and investment decisions.
• Manage the marketing P&L, including budgeting, forecasting, and adjusting spend based on performance and market conditions.
• Deliver regular performance reporting and insights to inform local and global stakeholders.
• Develop and execute the annual marketing plan, driving brand growth through local campaigns across key channels.
• Lead product launches and lifecycle management, including pricing, promotion, and merchandising.
• Ensure all marketing activity complies with AU/NZ regulations and brand guidelines.
• Manage strategic partnerships and agency relationships to deliver strong commercial outcomes.
• Lead and develop the marketing team while collaborating cross-functionally with key business stakeholders.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• A minimum of five (5) years’ marketing / e-commerce experience.
• A minimum of two (2) years' management experience.
• Proven experience in product marketing, preferably in the car rental or related industry.
• Proficient in marketing tools and platforms, such as Salesforce or similar CRM.
• Familiarity with product management methodologies and principles.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Analytical mindset with the ability to gather and interpret data to drive informed marketing decisions.
• Passion for understanding customer behaviour and finding innovative ways to enhance the customer journey.
• Excellent communication skills and the ability to develop and maintain relationships at all levels.

Benefits

• Attractive remuneration package including an annual bonus incentive.
• Ability to work from home under a hybrid working model.
• Six weeks’ employer-paid parental leave (in addition to government entitlements).
• Ongoing training and career development opportunities.
• Global brand opportunities across AU/NZ and beyond.
• Proudly ranked in the Top 30 of the 2025 GoodCompany Awards.
• Referral bonuses and exclusive employee discounts (private health insurance, Accor All Heartists program, gym & more!).
• 24/7 wellbeing support via EAP and the Calm App.