Assistant Store Manager in Penrith

At City Beach, our people are at the core of what we do, both our customers and our team. All are welcome under the City Beach roof, where value is placed on individual style, teamwork, authenticity, adaptability, and a desire to exceed expectations. We stock some of the world's biggest brands across surf, skate, streetwear, and fashion. Our stores are a hub that connect our customers to events, influencers, and trends, allowing them to live life on their terms.

The role: We’re on the hunt for an experienced Assistant Store Manager to join our Penrith store who can inspire, coach, and drive success. As an Assistant Store Manager at City Beach, you will support all aspects of store operations while building and leading a motivated, high-performing team. You will champion a customer-first culture, ensure operational excellence, and play a key role in supporting the continued success of our retail network.

What you'll do:

• Create a customer-centric, development-focused culture that delivers outstanding team and customer experiences.
• Lead the store team to meet KPIs and operational goals across Sales, People, Compliance, Visual Merchandising, Wages, and Safety.
• Oversee daily operations, including team leadership, stock control, loss prevention, store presentation, and promotional execution.
• Manage wages to support profitability, efficiency, and customer service standards.
• Analyse store performance and customer feedback to identify opportunities and implement improvement strategies.
• Coach, train, and develop team members to build capability, drive performance, and support career growth.
• Recruit, develop, and retain talent to maintain an engaged, high-performing team.
• Ensure a safe, compliant, and positive workplace, meeting all WHS and company policy requirements.
• Lead retail initiatives, ensuring the team understands and delivers organisational objectives.
• Promote continuous learning and development to empower future leaders.

What you'll bring:

• 1+ years’ experience in a customer service–focused management role.
• Background in fast-paced retail, FMCG, or hospitality (highly regarded).
• Proven track record in driving sales and achieving operational targets.
• Strong leadership, communication, and team-building skills.
• A hands-on, energetic, and enthusiastic approach to coaching and store operations.

The benefits:

• Enjoy a 40% team member discount for you, your friends and family to access.
• Access to a free Employee Assistance Program.
• Discounts on Studio Pilates Class Passes.
• Complimentary consultations with Westpac & NAB.
• 7% discount on Medibank private health insurance.
• Up to 15% off at Strike Bowling & Holey Moley.
• Beach parties ($100 – $300 gift cards up for grabs for best dressed).
• Endless succession pathways to different roles within Stores, Head Office, or Distribution Centre.
• Awesome in-store competitions and sales incentives.
• Prezzee Gift Cards for major milestones and yearly anniversary certificates.
• A monthly day off (4-day week once a month).
• Bonuses based on sales & customer service levels.