Reporting to the CRM & Lifecycle lead with dotted line to the Senior Digital Marketing Manager, the Digital Marketing Coordinator supports the delivery, quality assurance and reporting of City Beach’s digital marketing activity across email, SMS, loyalty program activities, and promotional campaigns. The role works closely with Marketing, Content, Design and Customer Service to translate marketing activities into accurate, on-time customer communications across our markets. This is a hands‑on coordination and execution role, supporting business-as-usual campaign delivery, customer enquiries and promotional activity during a period of digital transformation.
This will be a 12-month fixed term contract.
Key Responsibilities
- Build, format, quality-check and schedule business‑as‑usual email campaigns across AU, NZ, US and Global accounts using established templates and processes.
- Update approved campaign creative, product recommenders, subject lines, footers, links and promotional messaging; check rendering on desktop and mobile.
- Coordinate briefs, assets, timelines and approvals with Marketing, Buying, Content, Design and Social teams to ensure accurate, on‑time campaign delivery.
- Prepare, quality-check and schedule approved promotional SMS campaigns, including message copy, links, offer details, audience selection and exclusions.
Promotion, Loyalty & Customer Issue Support
- Referring to approved promotions across digital marketing channels, ensuring offer mechanics, dates, exclusions, codes and messaging are translated consistently into email, SMS and app
- Support City Beach Rewards communications, loyalty vouchers, discount codes and major promotional activity, including BAU campaigns.
- Act as an initial point of contact for Customer Service enquiries relating to email or SMS communications, customer eligibility, promotional codes, loyalty vouchers and customer record discrepancies.
- Investigate and resolve routine issues using documented processes, working with Customer Service and relevant internal teams; elevate technical or system‑level issues to the appropriate owner.
- Quality‑check promotional content, links and offers before launch, and track common issues to assist with resolution.
Reporting & Performance Monitoring
- Prepare and maintain weekly and monthly email and SMS campaign performance reports, rolling trackers and campaign summaries.
- Compile campaign metrics including delivery, engagement, traffic, conversion and revenue using available reporting tools.
- Support BAU and existing lifecycle campaign reporting by collecting data and flagging unusual results or potential campaign issues for investigation.
- Monitor competitor activity and identify practical opportunities to improve campaign execution and content.
Experience required
- 1–3 years’ experience in digital marketing, email marketing or campaign coordination, ideally within a retail or B2C environment.
- Experience building, testing and scheduling marketing emails and/or SMS campaigns using established campaign tools (Emarsys and Klaviyo experience is highly preferred)
- Experience coordinating promotions, marketing content and cross‑functional campaign approvals is desirable.
Job Knowledge, Skills & Abilities
- Excellent attention to detail, with confidence checking promotional mechanics, email content, links, customer‑facing offers and campaign assets.
- Strong organisation and time management skills; able to juggle multiple campaign deadlines in a fast‑paced retail environment.
- Customer‑focused problem‑solving skills, with the judgement to resolve routine issues and elevate technical problems.
- Confident using spreadsheets and reporting tools; working knowledge of Google Analytics / GA4 is desirable.
- Clear written communication and ability to collaborate with Marketing, Design, Buying Teams, Customer Service and external agencies.
- Basic HTML or email template editing knowledge is advantageous but not essential.
- Adaptable, proactive and comfortable working both independently and as part of a team.
Education & Qualifications
A qualification in Marketing, Digital Marketing, Communications or a related discipline is preferred but not essential. Relevant hands‑on experience will also be considered.
The benefits
- Social work drinks & pool competitions every Friday from 4pm.
- Weekly or fortnightly birthday and work anniversary celebrations and shared lunches.
- Prezzee Gift Cards for major milestones and yearly anniversary certificates.
- Enjoy a 40% team member discount for you, your friends and family to access.
- We have partnered with industry leaders to bring our team members discounts on products and memberships to keep you healthy on all fronts, including:
- Access to a free Employee Assistance Program.
- Discounts on Studio Pilates Class Passes.
- Complimentary consultations with Westpac.
- 7% discount on Medibank private health insurance.
- Up to 15% off at Strike Bowling & Holey Moley.
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Digital Marketing Coordinator in Brisbane employer: City Beach
As a Product Developer at our company, you'll thrive in a vibrant work culture that values collaboration and creativity, with regular social events like Friday drinks and team celebrations fostering strong relationships. We offer excellent employee growth opportunities, including access to industry discounts and wellness programs, ensuring you not only excel in your role but also enjoy a fulfilling work-life balance. Join us in a dynamic retail environment where your contributions directly impact our seasonal product lines and supplier partnerships.
