At a Glance
- Tasks: Lead digital growth across all brands and shape customer engagement strategies.
- Company: Citation Group, a dynamic PE-backed company with a strong culture.
- Benefits: Flexible working, generous parental leave, birthday leave, and volunteer days.
- Other info: Join a trusted partner for HR and workplace management with major growth opportunities.
- Why this job: Own your role in a growing company and make a real impact.
- Qualifications: Extensive B2B digital marketing experience and strong leadership skills.
The predicted salary is between 135000 - 165000 $ per year.
Lead Citation Group's digital growth across every brand, and help shape how a PE-backed group grows its customer base.
- Why you'll love this role
- Real ownership and autonomy over digital across the whole group
- A chance to build strong foundations and put your stamp on the function
- A clear path to growing your own team, with visibility to senior leadership
Lead Citation Group's digital growth across every brand, and help shape how a PE-backed group grows its customer base.
- Why you'll love this role
- Real ownership and autonomy over digital across the whole group
- A chance to build strong foundations and put your stamp on the function
- A clear path to growing your own team, with visibility to senior leadership
- What you'll be responsible for
Reporting to the CMO, you'll own Citation Group's digital channels and the journey from first click to sales-ready lead, working across all of our brands including found U.
You'll partner closely with our business leaders, Sales and analytics teams, and play a key part in evolving how we take our brands to market.
- Set the digital strategy and decide where investment works hardest
- Drive acquisition and lead generation across paid, organic and emerging AI search channels
- Make our website a high-performing lead generator
- Turn interest into pipeline through nurture and smart use of automation Report on performance and turn insight into action
Expect to be hands-on early, getting to know the channels and setting things up for success, before shifting your focus to strategy and growth.
Who we're looking for
You're a commercially minded B2B digital leader who measures success in pipeline and revenue, not clicks.
You're as comfortable rolling up your sleeves as you are presenting to senior stakeholders, and you thrive in a growth-focused environment.
You'll bring
- Extensive B2B digital marketing experience, including owning a multi-channel budget and agency relationships
- Strong hands-on knowledge across paid, organic search, conversion and marketing automation
- A data-driven, commercial approach to every decision
- The ability to influence and work across multiple teams and stakeholders
- Practical experience using AI in your marketing
Bonus points for experience in a matrix or PE-backed business, and for having built or led a team.
Why Citation Group?
We're not your average employer - we've been named an Employer of Choice for 9 years running, and we're proud of the culture that earned us that.
Here's what you can actually expect
- Flexible working, genuinely. We're big on work/life harmony, not just the buzzword.
- Parental leave up to 16 weeks paid - because family comes first.
- Birthday leave because nobody should work on their birthday. Full stop.
- Volunteer day leave to give back to causes you care about.
- Reward & recognition that goes big - yes, including trips to Bali. Just sayin'.
- Great offices designed for collaboration, creativity and great work.
- Real growth we're in a major growth phase, tripling in size through organic growth and acquisitions. Your ceiling is high.
- Trusted, not managed we hire grown-ups and trust them to get stuff done. No micromanagement.
Citation Group is Australia's trusted partner for HR, safety, ISO certification, workplace law and workforce management, supporting more than 100,000 customers.
Backed by UK-based private equity, we're scaling through organic growth and acquisition, with brands including Citation HR, Citation Safety, Citation Certification, Citation Legal, Citation Migration and found U.
Applicants must have full legal rights to work in Australia with no restrictions.
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Head of Digital employer: Citation Ltd.
At Citation Group, we pride ourselves on being an Employer of Choice for nine consecutive years, offering a dynamic and supportive work environment that champions flexibility and work/life harmony. Our North Sydney office fosters collaboration and creativity, while our commitment to employee growth is evident through comprehensive benefits, including generous parental leave and unique rewards like trips to Bali. Join us in this transformational role as we build a robust SMB growth engine, where your contributions will be valued and celebrated in a high-performing team that truly has each other’s backs.
