Product Marketing Lead - Payroll in Newcastle

Join our Marketing Team as a Product Marketing Lead - Payroll! We are Cintra, known for our award-winning software that delivers payroll solutions to over 1000 clients.

If you're passionate about payroll and are eager to join a dynamic team of seasoned professionals, this is the opportunity for you. As the proud recipient of the Payroll Service Provider of the Year 2025 award at the CIPP Annual Excellence Awards, we offer exciting opportunities for professional development, competitive bonus structures, and a collaborative work environment.

Our modern offices are located in Hoults Yard, nestled on the outskirts of the vibrant Ouseburn Valley. This area boasts a thriving creative community, rich local heritage, and a lively social scene.

Responsibilities:

• Build and own the quarterly marketing plan covering channel mix, campaign activity, MQL targets and budget across both payroll audiences.
• Review performance monthly against MQL targets, adjusting the channel mix based on what the data tells you.
• Use competitor monitoring, customer data, market news and search visibility data to identify and prioritise opportunities with evidence and precision.
• Work with the Head of Demand Generation on ICPs that focus pipeline generation on quality, reflecting the distinct buyer profiles for software versus outsourced payroll.
• Brief and manage the paid media agency and deliver campaigns against MQL targets.
• Lead LinkedIn strategy, events, webinars and partner and affiliate marketing activity across both payroll audiences.
• Work closely with the SDR team on sales enablement, competitive positioning and lead intelligence.
• Own review generation on G2, Capterra and Trustpilot and develop case study opportunities across software and outsourced payroll customers.

What We're Looking For:

• 3 to 5 years in B2B product marketing, growth marketing or demand generation with a proven track record of generating quality pipeline in a competitive market.
• Strong analytical skills and confidence working with MQL performance data.
• Experience directing agencies across paid media, PR and content within structured approval and governance processes.
• Strong attention to detail and excellent organisational skills.
• Excellent written and verbal communication skills with the ability to work across sales, product, SDR, content and agency partners.
• A self-starter who thrives under pressure, meets deadlines and does not need to be chased.
• Comfortable marketing two distinct propositions to potentially different buyer types within the same target market.

Desirable:

• Familiarity with HubSpot, Google Ads and LinkedIn Campaign Manager.
• Understanding of SEO, AEO and GEO and how content contributes to search and AI visibility.
• Experience with webinars, events and competitor conquesting in a B2B software or services market.

Why Join Cintra?

At Cintra we know our colleagues are our biggest asset and an investment in them is an investment into the company. We offer hybrid and flexible working arrangements supporting your work-life balance, employer matched pension contribution to 5%, wellbeing support through our company-funded health plan, health checks and employee assistance program, onsite parking, and more!

We go the extra mile to strategically invest in our employees by providing them with invaluable learning opportunities to propel their careers forward. Our commitment to continuous employee training ensures that knowledge remains up-to-date, skills stay sharp, and confidence continues to grow.

We firmly believe in empowering our workforce with the tools they need to thrive and succeed.