At a Glance
- Tasks: Drive shopper marketing strategies and activate brand presence across all retail channels.
- Company: Join Chobani Australia, a leader in the fast-growing yogurt market.
- Benefits: Competitive salary, growth opportunities, and a supportive leadership team.
- Other info: Collaborative environment focused on innovation and personal development.
- Why this job: Make a real impact on shopper engagement and brand visibility every day.
- Qualifications: Experience in shopper marketing or brand activation, with strong analytical skills.
The predicted salary is between 82800 - 101200 $ per year.
Chobani Australia is building the next chapter of growth - investing in major site upgrades and new capability to meet demand and deliver on our aspiration: in every fridge, everywhere, every day. Yogurt is one of the fastest growing categories in Australian grocery, driven by high protein, healthy options and convenient formats - creating genuine growth opportunities for our customers and our team.
In Sales at Chobani, you’ll turn plans into products on shelf through customer partnership, commercial discipline and cross-functional problem solving - creating availability, growth and share. You’ll work alongside a values-led leadership team that invests in your growth through coaching, feedback and clear development pathways.
This role sits at the intersection of Marketing, Category, RGM and Sales - turning brand strategy into impactful shopper activation that drives commercial results. You’ll own how Chobani shows up across the path to purchase - ensuring we are relevant, compelling, and effective in every channel. This is a role for someone who can think strategically, execute brilliantly, and connect the dots across teams to deliver outcomes.
What you’ll be doing:
- Translating brand strategy into channel-specific shopper activation across all routes to market
- Owning and delivering the shopper activation calendar, including retail media, in-store and omnichannel touchpoints
- Partnering with retail media platforms and agencies to maximise ROI and execution quality
- Using shopper, category and performance data to optimise plans and improve results over time
- Working cross-functionally with Sales, Category, RGM and Marketing to align priorities and drive impact
- Supporting customer engagement through shopper-led narratives, tools and activation ideas
- Identifying new shopper opportunities, formats and platforms to drive incremental growth
- Leading and developing a team, building capability and a strong performance culture
Why this role stands out:
- You’ll sit at the center of commercial decision-making, influencing how the brand lands with shoppers
- You’ll work across major retailers and multiple channels, with real scale and visibility
- You’ll partner with a high-performing, cross-functional team
- You’ll have ownership of end-to-end shopper strategy and execution - not just pieces of it
- You’ll play a key role in how Chobani wins at shelf and across the path to purchase
What we’re looking for:
- Experience in shopper marketing, trade marketing or brand activation (ideally within FMCG)
- Proven ability to translate brand strategy into effective, channel-specific execution
- Strong understanding of retail media and integrated activation planning
- Commercially minded with a clear grasp of P&L drivers, ROI and performance levers
- Analytical and insight-driven - using data to inform decisions and optimise outcomes
- Able to work cross-functionally and influence across teams to drive results
- A natural collaborator who builds trust quickly and brings people with you
- Proactive, curious and always looking for better ways to engage shoppers
- A leader who can coach, develop and build capability in others
This is a role where you’ll connect brand, shopper and commercial impact - and see your thinking come to life at scale, every day, at shelf.
Shopper Marketing Manager in Melbourne employer: Chobani Australia
Chobani Australia is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and ownership are highly valued. Located in Dandenong South, employees enjoy modern facilities and a range of benefits including flexible working options, extensive parental leave, and wellbeing support, all while contributing to the mission of making delicious, nutritious food accessible to all. With a commitment to personal growth and community impact, Chobani is the perfect place for those looking to make a meaningful difference through their work.
