Digital Marketing Specialist in Sydney

Chery Automobile Co., Ltd. was founded on January 8, 1997, in Wuhu, Anhui Province, China. Chery has been built upon the philosophy of independent innovation, developing a complete technology and product R&D system, producing several award-winning car models. Chery products are exported to more than 80 countries and regions in the world. Chery auto is the trusted JV partner for other brands, such as JAGUAR and LAND ROVER in China. So far, more than 7 million units have been sold, making Chery the first Chinese automobile to achieve this sales milestone and ranks No. 1 in China for 15 years in a row.

The Chery Australia subsidiary was established three years ago, with offices in Sydney and are continuing to build a team of experts to drive innovation and disrupt the market.

POSITION OVERVIEW

The Digital Marketing Specialist will own iCAUR's digital ecosystem — website, CRM/EDM, SEO/SEM and digital analytics — ensuring every digital touchpoint performs and reflects the brand ahead of launch. This is an opportunity to build a brand's digital infrastructure from the ground up — website, marketing automation and performance reporting — and to shape how Australian audiences discover and engage with iCAUR online.

KEY RESPONSIBILITIES

• Manage the iCAUR website end-to-end, working with development and creative partners to deliver a site that reflects brand standards and supports the customer journey.
• Own SEO and SEM strategy and execution, driving organic and paid search performance to build discoverability ahead of launch.
• Build and manage CRM and EDM programs, developing lifecycle communications that nurture leads from awareness through to purchase consideration.
• Lead digital analytics and reporting, tracking website, campaign and CRM performance and translating data into actionable insight.
• Manage the digital marketing technology stack, including CRM, EDM and analytics platforms, working with vendors to ensure systems are integrated and fit for purpose.
• Plan and execute paid digital and performance media in collaboration with the Media team, optimising spend against lead generation and awareness objectives.
• Coordinate with digital agencies and vendors across website, CRM/EDM and analytics to deliver projects on time, on budget and to brand standard.
• Partner with the Brand team to ensure website and digital content reflects brand tone, visual identity and product narrative.
• Support development of digital campaign toolkits and always-on digital content to drive traffic and engagement across the funnel.
• Monitor competitor digital activity and emerging platform trends to inform iCAUR's digital strategy.

REQUIREMENTS

We're looking for someone with strong digital marketing experience gained within the automotive sector, or alternatively within premium consumer goods or lifestyle brands, who can build digital infrastructure and performance from the ground up. Experience within an international or global company structure will be highly regarded, given the need to work effectively with HQ and cross-market stakeholders.

Other requirements include:

• Solid Australian digital marketing experience, with a strong understanding of the local digital media and consumer landscape.
• Strong working knowledge of SEO, SEM and digital analytics tools (e.g. Google Analytics, Google Ads, Search Console).
• A track record of managing website and digital projects with external agencies and vendors.
• Experience building and interpreting performance dashboards and reporting to guide decision-making.
• A tertiary qualification in marketing, digital media, communications or a related field.