About the Role
Cheil Australia is looking for an experienced and results-driven CRO Manager to join our Sydney team, supporting our flagship client, plus other clients. This is a critical role within our digital team—focused on maximising performance across digital ecosystem through smart experimentation, user journey improvements, and data-led decision-making.
You'll be responsible for identifying conversion opportunities, designing and executing A/B and multivariate tests, and delivering measurable uplift in performance across e-commerce, campaign landing pages, and broader digital touchpoints.
What You'll Be Doing
- Lead and own the CRO strategy and testing roadmap for Samsung AU's digital platforms.
- Partner with UX, analytics, development, and media teams to optimise digital journeys—from acquisition to conversion.
- Develop hypotheses and prioritise test ideas based on user insights, analytics data, and commercial impact.
- Design, execute and analyse A/B tests, multivariate tests, and personalisation campaigns.
- Deliver regular insights and performance reporting to internal and client stakeholders.
- Champion best practices in CRO, user psychology, and experimentation methodologies.
- Continuously improve the speed and scale of our testing programs and results delivery.
- Build and manage day-to-day client partnerships
- Diligently identify client needs and create business development opportunities with existing clients
- Managing client financials relating to all CRO clients and programs, forecasting, estimating, billable financial management
- Share results and report insights to all peer teams and executives
- Working closely with the operations, data, user experience, and website production teams
What You'll Bring Experience & Skills
- 5+ years' experience in a dedicated CRO or digital optimisation role—ideally within an agency or client-side on a complex or high-traffic account.
- Hands-on experience with experimentation platforms (e.g., Google Optimize, Optimizely, VWO, Adobe Target, etc.).
- Strong working knowledge of Google Analytics (GA4) and other digital analytics tools.
- A solid understanding of UX principles, user behaviour, and funnel optimisation.
- Familiarity with e-commerce and campaign landing page optimisation.
- A data-driven mindset combined with creative thinking and business acumen.
- Excellent communication skills with the confidence to present insights and influence senior stakeholders.
- Comfortable working in a fast-paced environment with multiple priorities and collaborators
Why Apply?
- Work with a globally recognised agency and iconic clients
- Supportive and collaborative team environment
- 4 days in the office – 1 day WFH
- Opportunity to build business within a dynamic team
CRO Manager in Sydney employer: Cheil
Cheil Australia is an exceptional employer that fosters a collaborative and innovative work culture, particularly in the vibrant city of Sydney. Employees benefit from a hybrid work model, competitive remuneration, and ample opportunities for professional growth, all while contributing to impactful projects that enhance financial operations and procurement strategies. Join us to be part of a dynamic team that values your expertise and encourages your development in a supportive environment.
