At a Glance
- Tasks: Lead product marketing strategy and deliver integrated go-to-market campaigns.
- Company: Dynamic financial organisation with a focus on innovation.
- Benefits: Competitive $140,000 package, potential contract extension, and flexible work locations.
- Other info: Collaborative environment with opportunities to leverage AI tools and grow your career.
- Why this job: Make an impact by shaping product messaging and driving demand for priority products.
- Qualifications: Strong product marketing skills and experience in campaign delivery.
The predicted salary is between 140000 - 140000 $ per year.
12 month fixed term contract, newly created role and potential extension. $140,000 package. Based in Sydney or Brisbane.
Drive the value proposition for prioritised products in collaboration with the marketing function and the Go to Market team for this financial organisation.
About the role:
- Lead product marketing strategy, from prioritising opportunities and defining target audiences through to positioning, campaign delivery and performance measurement.
- Develop compelling value propositions and product messaging that reflect client needs and align with the broader brand and service offering.
- Integrate product marketing into wider marketing plans across content, digital channels, social media, paid campaigns, events and communications.
- Plan and deliver integrated go‑to‑market campaigns that generate demand for priority products and services.
- Create campaign content, marketing assets and sales enablement materials to support engagement, conversion and pipeline growth.
- Develop targeted sector campaigns and reusable marketing resources to support partner outreach and strengthen market presence.
- Collaborate with product strategy and go‑to‑market teams on quarterly priorities, translating commercial objectives into market‑ready propositions while sharing customer and competitor insights.
- Leverage AI tools to streamline research and content production, while tracking campaign performance against revenue, pipeline, product adoption and cross‑selling objectives.
About you:
- Strong product marketing skills, including audience segmentation, positioning, messaging, launch planning and integrated campaign delivery.
- Proactive and adaptable, with practical AI skills to improve research, content creation and campaign delivery, alongside strong attention to brand and compliance requirements.
- Able to translate complex financial and advisory offerings into clear, engaging messaging that resonates with clients and strengthens brand positioning.
- Hands‑on experience creating campaign content, marketing assets and sales enablement materials that drive engagement and conversion.
- Confident working across marketing, sales, product and go‑to‑market teams, influencing stakeholders and building strong relationships.
- Analytical and insight-driven, able to interpret customer, market and campaign data to guide decisions and optimise performance.
- A curious, commercially focused self‑starter who challenges convention, communicates clearly, takes ownership and balances strategic thinking with hands‑on execution.
Product Marketing Specialist in Sydney employer: Charterhouse
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