Established in 1991, DARCHE® has become one of the best-known - and loved - Australian camping and outdoor adventure brands. Three decades on and DARCHE® continues to lead the outdoor space with innovative designs, superior quality products and commitment to our heritage. We offer a full range of products for serious tourers and campers alike.
About the role
We are seeking a driven and hands‐on part-time Social Media & Content Coordinatorwith the ability to produce engaging on‐brand content across our digital platforms. You will bring our brand to life, build an engaged community and partner with creators and influencers to extend our brand reach
You'll be responsible for:
Owning and delivering the content calendar and production schedule across Instagram, TikTok and Facebook.
Acting as one of the faces of Darche across social media platforms
Creating and maintaining authentic and engaging content that reflects the Darche brand voice.
Delivering impactful influencer and creator partnerships, building strong relationships and ensuring alignment with Darche brand values and campaign goals.
Reporting on channel growth, content performance and the influencer activity and campaign outcomes.
Capturing and producing content across major ANZ trade shows and expos.
Working with the product specialists on the development and management of the product training portal.
Provide digital content support for major retailors
What you bring to the role:
We are seeking a creative and enthusiastic individual with a proven track record of leveraging social media to engage audiences and driving sales.
To be successful you will have the following skills and experience:
Proven Experience – 2-3 years in a similar role.
Experience creating content for TikTok, Instagram, Facebook and other medial platforms.
Strong editing skills using CapCut, Canva, Adobe or similar products.
Strong understanding of social media trends, platform best practices and evolving content formats.
Experience in managing influencer and brand partnerships
A proactive attitude and willingness to bring new ideas
Genuine passion for our products and the Outdoor industry
Demonstrated time management and multi‐tasking abilities
Strong interpersonal, negotiation and influencing skills
Must be willing and able to travel
Must be willing to work some weekends where dictated by events
You can expect to work in a dynamic team environment, with colleagues who arepassionate about the outdoor camping and 4WD industries.
Social Media & Content Coordinator in Whittlesea employer: Charles Parsons
Charles Parsons is a family-owned business with over 100 years of experience in textiles and apparel, offering a supportive work environment focused on community engagement. Employees have the opportunity to lead teams, create meaningful customer experiences, and contribute to the growth of the schoolwear division. The company values hands-on leadership and fosters a culture of collaboration and pride in delivering quality service.
