About the Opportunity
Samoa Tourism Authority is looking to reverse a recent decline in Australian visitor arrivals following a funding gap that paused all marketing activity for several months. Australia is Samoa's second-largest source market, and the Authority is moving to supplement its existing wholesale partnerships (Flight Centre, Hello World) with a more direct, consumer-facing media approach.
Key Responsibilities (Stage 1 Scope)
- Develop a direct-to-consumer media and campaign strategy for the Australian market, targeting key niches: families, adventurers, and weddings
- Plan and recommend media mix across Meta, Google, cinema, and transit (bus) advertising, balancing reach, cost and measurability
- Liaise with existing cinema and transit advertising agencies already in negotiation, to fold their activity into a single coherent plan
- Set indicative budgets and timelines for each channel, including realistic minimum commitments where channels (such as cinema) require a sustained spend over a set period
- Build the bridge between paid media and the samoa.travel website, ensuring traffic is directed effectively to wholesaler deals and direct property bookings
- Recommend how the campaign plan should coordinate with Samoa's existing in-country social media team, who do not currently target Australia specifically
- Present the finalised strategy and media plan back to the Authority's Australian representative for budget sign-off
About You
- Demonstrated experience in tourism marketing, ideally with destination marketing organisations, wholesalers, or travel brands
- Strong cross-channel media planning background — comfortable across digital (Meta, Google) and traditional/out-of-home (cinema, transit)
- Confident managing multiple agency relationships and holding them to a single strategic plan, rather than working channel-by-channel in isolation
- Commercially minded — able to set sensible budgets and flag poor-ROI activity (e.g. high spend for low passenger conversion)
- Based in Sydney, with availability to meet face-to-face in Liverpool, NSW
- Comfortable working with an overseas government tourism body and navigating budget approval cycles
Engagement Details
- Stage 1 only: strategy and media planning — implementation (campaign execution) will be a separate, subsequent engagement
- Fractional/contract basis, scope and hours to be confirmed once budget is approved
- Budget approval expected shortly, with the Authority's Australian representative aiming to move quickly once confirmed
- Initial meeting to take place face-to-face in Liverpool, NSW
Tourism Marketing Consultant — Campaign Planning & Media Management in Sydney employer: Cemoh
Cemoh is an exceptional employer that values creativity and collaboration, offering a unique opportunity to work on a captivating jewellery brand launch in the picturesque setting of Highfields, Toowoomba. With a focus on fostering a supportive work culture, employees can expect growth opportunities through ongoing projects and the chance to showcase their talent in a vibrant community. Join us for a rewarding experience where your skills will shine in a dynamic environment dedicated to artistic expression.
